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February FableFriday: Adam Landry, Executive Vice President

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Crank up “Sweet Caroline,” would you? Boston loves their Red Sox and if there was any doubt about the Number One Red Sox Fan at FableVision, then you haven’t met our executive vice president Adam Landry.  

“How do you feel about the Yankees?” we asked one day.

“Wait, is this the start of a joke?” Adam replied. “I’m very much your stereotypical Red Sox fan. Hate the Yankees. Love Derek Jeter. Can’t stand A-Rod. Wish Mariano Rivera played for us. What else?”

As a key member of our executive team, Adam brings his insight and business acumen to FableVision.  Balancing business development, marketing, and operations, he helps run the show at FableVision Studios. And yep, you guessed it, we’re going to make a sport analogy: build your team right and they’ll perform. FableVision is proof of that, and as one of our head coaches, Adam has been instrumental in building and guiding the great FableVision team. So, grab a cup of coffee, it’s time to head to the dugout and meet Adam.

Give us a glimpse into your life before FableVision, did someone say Wonder Bread?
Ha! I’m sure someone did. I grew up in Natick and will never forget the sweet smell of the Wonder Bread bakery beside the Natick Mall. My dad worked at Wonder Bread for my entire life, so of course I had to see what all the fuss was about. My first job was as Freddy the Fresh Guy – dressed up as a giant loaf of bread, handing out mini-loaves and inadvertently scaring the daylights out of little children at some supermarket grand opening in Framingham. I was promoted to Twinkie the Kid a few days later and never really looked back. I spent summers loading trucks. When I finished college I entered the management-training program and spent the next five years traveling to and working at a number of different bakeries in the U.S.

After Wonder Bread, I spent a couple of years working in the public sector, and was eventually given an opportunity to join a small staffing firm in Needham. There I got a taste for running a small business. Around this time, my wife Annmarie and I were raising our family, and I was introduced to Peter and Paul Reynolds. When I helped Paul Reynolds run his campaign for Selectman in Dedham, I really got to know them well.  A year or so later had a chance to join the fun full time.

In a small business, you need to wear a lot of different hats. You’re the head of finance, but you also help steer marketing, operations, and business development. Any tips on staying organized?
This is a good one – something I think about pretty often. I’m always on the lookout for the best tools for organization and time management – habits and gadgets. I’ve read some books and checked out some apps, and we do a lot of best practice sharing here in the Studio. Right now I’m all about the Google. I’ve found a pretty good system using a combination of Gmail, Calendar, Google Now, Google Keep, and my Moto 360. Most important though is a really, really good team – just the right amount of nudging, reminding, supporting, and most of all, being there for each other.

Can you share a learning experience you’ve had at FableVision?
One thing I’ve learned from hanging out with Peter, Paul, and Gary is business is a lot more fun when you’re kind and respectful. FableVision is the best company in the world and our projects and clients are truly remarkable – but every organization faces adversity now and then. When this happens the executive team at FableVision handles these situations professionally, respectfully, and courteously. For close to 20 years that’s how business at FableVision is done. Ask anyone and they’ll tell you – FableVision is run by good people. Because of how carefully FableVision chooses its employees, clients, partners, and vendors – everyone that makes the business tick – things work out. I love that.

What are your favorite types of projects the Studio works on?
Every once in a while, we will be given an opportunity to participate in the full life of a project – our team participates in the architecture and planning, will take the lead on early design (both technical and art), manage all phases of development, and support the launch and deployment. These are my favorite projects. The projects where our whole team is involved – creative, technical, art and animation, and even our whiz-bang marketing group – all wrangled by a project management team that is truly the best in the industry.

When we get the opportunity to participate so fully, we get organizational support and excitement for the project that is really energizing, and gives us a chance to develop some very strong and long lasting partnerships with our clients.

You are a dad of six and very active in their lives, how do you balance work and family?
Peter, Paul, and Gary give folks at FableVision the opportunity for “work/life integration.” Thanks to a wife and children that are equally flexible, this works very well for me and my family. I am lucky that I can be present in the events that are happening in their lives, and never really "off grid" for work stuff. That flexibility, combined with a team that is incredibly smart and hard working, allows a chance to balance it all out – at least on paper.

You love attending sporting events with your kids. Any standout memories?
I’ve been to so many great events – it was great to see the Patriots beat the Eagles in Jacksonville (and brush past Bill Clinton and George Bush); went to an NBA Finals game with Gary that the Celtics won in overtime…but the greatest was Game 1 of the 2013 World Series. I was able to take my sons, Evan and Alex, to the game [pictured below] – the first World Series game for all of us. Baseball has been a big part of my life – I started playing when I was eight and still play now, and have great fun coaching the boys.

Tell us about the Pan Mass Challenge. Why do you ride?
I started riding in 2009, when a good friend of mine called and basically said, “Too many people we know and love are being affected by cancer…let’s join the fight.” In the six years that I’ve been riding, I’ve experienced so many incredible emotions – sorrow for people I love that have lost those closest to them; joy for people I love that have been diagnosed and, after treatment, seem to have the upper hand; anxiety for people I love that are right in the middle of their fight. I’m always amazed at what they do at Dana Farber, and hope that the little bit I’m able to do helps.

Favorites:

Way to take your coffee: Frozen with hot fudge and whipped cream
Day trip to do with your family: Bike ride on the Cape Cod Rail Trail – part of our annual summer camping trip,
State: Massachusetts for sure. I’ve lived in a few others and visited many. Massachusetts is unlike any other. I wouldn’t raise a family anywhere else.
Vacation spot: Disney World
Snack food: Chips ’n’ salsa and Bugles.
Movie: Oceans 11 (the remake)
Actor: Brad Pitt. Right?
TV Show: Modern Family
Book series: I think I'm more of a one off guy. I love to mix in a good business book now and then too. Good to Great is on the shelf and referred to often, and I love Patrick Lencioni’s business “fables.”

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Florida, FETC, and FableVision

Orlando, you were lovely and sun-shiny and we loved it! Now bundled up and snowed in, we warmly look back at the week that was FETC (Florida Educational Technology Conference). We had a strong showing at the Orlando education conference with two panels and a new partnership announcement. With sunglasses on, we helped set records in the FETC annual photo walk, rocked the exhibit hall floor, and connected with friends old and new! But our sessions are where FableVisioniaries shone.

“Story and personal meaning = engagement = motivation = success. Design with a purpose.” – Leigh Hallisey
What’s the Anatomy of a Learning Game? It's more than just good programming. Using Classroom, Inc.'s After the Storm: The Daily Byte as the core of the discussion, FableVision’s Creative Director Leigh Hallisey joined Anne Richards of Classroom, Inc., Jen Groff of Learning Games Network/MIT, and Jessica Millstone of BrainPOP on the panel. Discussion topics covered the importance of user testing, creative design and development process, and harnessing content to drive user engagement.

“Innovation by accident is wonderful.” – Paul Reynolds
FableVision’s CEO Paul Reynolds and Dr. Peggy Healy Stearns dove into the world of 3D fabrication. The two took the audience on a journey of the development of the Fab@School Maker Studio, the first digital fabrication software tool specifically for use in elementary and middle school classrooms. Fab@School Maker Studio is being developed by The Reynolds Center TLC and FableVision Learning. Sign up for more info on their website.

“Give every child a chance to share their voice with the world.” – Peter H. Reynolds
Perhaps the highlight of FETC was the new partnership announcement. Who doesn’t love making new friends? FableVision Learning and Lulu Jr. announced their partnership to develop My Awesome Publishing Company! The web-based writing and book-publishing platform for young learners lets kids write, illustrate, publish, and market their own creative stories. FableVision's founder Peter H. Reynolds will host the online platform. Learn more on our News page.

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January FableFriday: Katie Tusch, Associate Producer

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If FableVision did superlatives, Katie Tusch would win for best smile. 

“No two days are the same in the life of an Associate Producer,” she says about her role at FableVision Studios. Daily, Katie juggles requests coming in from staff and clients alike, so keeping a grin on her face comes with the territory. 

“My two biggest jobs are being an assistant to FableVision producers on major projects and being a solo project manager on smaller projects,” she says. “When working with the producers, tasks include scheduling, QA, client communication, and overall assistance with project organization.”

Beyond organizational tasks, Katie has to understand the scope of different genres of media: games to animation to websites cross Katie’s plate–that’s a lot to keep straight. The trick of it all? Looking for small milestones every day.

“Honestly, I have great moments every single day at FableVision—I love what I do,” Katie says. 

A big part of being a producer at FableVision, beyond managing deliverables, is motivating your team. Katie leads by example at FableVision: bringing ambition and a sense of urgency to all her work. For January’s FableFriday we chat with Katie about her favorite projects and crowd surfing (no joke). Read on! 

Guide us through a typical day at FableVision.
Today I had a client walk-through where we demo-d an app over a screen share. Earlier in the morning I fielded some emails from a client about some troubles they were having with downloading the app. Then, I spent some time talking with the four artists who are working on the ERB AABL app, printing and delivering scripts for them to follow, as well as answering any questions.

The afternoon was spent closing out bugs and entering a couple new ones for Matt Brelsford, a developer on our team, while doing some QA for an anti-bullying game. I ended the day by putting together to-dos for the team working on NCFL’s Renegade Buggies game update. 

As an Associate Producer you have to stay organized, what’s your trick?
I always carry a notebook and pen! With so many projects to be in sync with, and so many requests coming in from producers and clients, it’s important not to let anything slip, so I write everything down. Plus, there’s no better feeling than checking things off your to-do list.

Katie with Paul Reynolds, FableVision CEO, at 2014's ERB Annual Conference in Boston. They pose here with some FableVision-created characters that are part of ERB's AABL project.

Katie with Paul Reynolds, FableVision CEO, at 2014's ERB Annual Conference in Boston. They pose here with some FableVision-created characters that are part of ERB's AABL project.

What has been the best moment working on a project at FableVision?  
The best moments are when we complete a project. One of my main projects here is ERB AABL, and it’s super rewarding to see the team complete a project and have (our Executive Vice President) Adam Landry send out that final invoice.

Another favorite moment on the AABL project was getting to meet the ERB team in person at the annual ERB conference. It’s great to make an in-person connection with people you email or speak to on the phone every day. 

You worked on the newly launched app,  Renegade Buggies. Tell us about the project?
Created for National Center for Families Learning, Renegade Buggies is an endless-runner-style mobile and tablet app that teaches financial literacy. You play as a racer dude who drives down the track on a little yellow shopping cart, collecting groceries, money, and coupons along the way. It’s an awesome game with some sweet 3D art, interesting learning components, and a killer soundtrack!

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What is your dream job? 
To host my own talk show! But, if it turns out audiences don’t like me as much as I like me, then I’d love to be behind the scenes as an Executive Producer at a media company.

A talk show? This brings us to our next question! You're a big Oprah Winfrey fan. What is it about her that you love? 
I love that she does so much for other people. I think her whole story is such an inspiration, and I really admire her road to success. She's built a crazy empire where she's got her hands on nearly every part of it. Isn't being on the cover of your own magazine every month something we all strive towards?! I have Oprah quotes surrounding me at my desk in the studio, and my favorite quote by her of all time is:

“Lots of people want to ride with you in the limo. But what you want is someone who will take the bus with you when the limo breaks down.”

Who do you follow on Twitter/how to you get all this cool stuff brought to the studio?
My favorite person right now to follow is @BostonTweet because he tweets about cool events going on around Boston and any free giveaways that might be happening. This summer, I heard that the Ben & Jerry’s truck was touring the country giving away free ice cream. Through Twitter, I followed them from their delivery in Florida all the way up the east coast. When they got to Boston, I tweeted at them all day begging them to come to FableVision with free ice cream! The Studio even tweeted out a picture of me looking sad with a spoon. And then they showed up with TONS of pints right here in the studio! That was an awesome day. Free giveaways are always out there, you just need to know where to look! Finding them is one of my secret talents. (Editorial note: and we love benefitting from it!)

We heard you used to teach an after school video production course for middle schoolers. What did you learn from that experience?
I learned a lot about patience—it's hard work to teach that age group. But I also learned that every kid had something to offer. There were some kids who refused to be on-camera, but others that turned out to be really great at, say, writing scripts. Others just wanted to help with the equipment. From the big tasks to the small tasks, everyone could get involved with helping put together our news show. You just have to look for what gives them a twinkle in their eye.

Katie's List of Bests
Best holiday: Christmas!
Best concert: Third Eye Blind when I was 19, because I crowd-surfed so far during Semi-Charmed Life that I landed outside the gates of the venue.
Best movie: I am ready to be ridiculed by this one, but in all honesty: The Princess Diaries.
Best book read in 2014: The Defining Decade: Why Your 20s Matter—and how to make the most of them, by Dr. Meg Jay. A great read for post-grads and 20-somethings who are just trying to figure out their lives.
Best TV shows: I loved the Newsroom—MacKenzie McHale is my ultimate TV character role model. I've been watching Grey's Anatomy forever, and I just can't bring myself to stop watching—I love a good mix of medical drama and romance. Girls is just about the funniest show on TV right now. I laugh out loud in every episode. Maybe I like it so much because I can relate to living on my own for the first time and having my first job. Last but definitely not least, Gilmore Girls will be a forever-favorite. I could re-watch any episode, any day, any time. I love that it's set in my home state of Connecticut, I love all the quirky characters, and I love Lorelai Gilmore. I think I cried for three days after that series finale!

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FableVision thanks Governor Deval Patrick

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Gov. Deval Patrick with FableVision founder, Peter H. Reynolds.

Gov. Deval Patrick with FableVision founder, Peter H. Reynolds.

Today, Deval Patrick will leave the Massachusetts state house as Governor for the last time. We applaud the Governor for his strong record on education, the environment, healthcare, and more. But we applaud him most for his unyielding commitment to civic engagement, for his unwavering vision to move Massachusetts -- and the world -- to a better place.

In 2007, FableVisionary Michele Norman was Director of the Governor's Youth Inaugural. With the Governor's statement on civic engagement in hand, she asked us to design a poster featuring his words. We did. 

To honor Governor Patrick and celebrate our shared belief in the power and potential civic engagement has to improve the odds for us all, here is the poster. We hope you will read it, share it, live it.

And to Governor Patrick we say thank you for your vision, leadership, and commitment to citizens of every age. We wish you well!

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Top 10 FableVision Moments of 2014

2014 was a good year. FableVision Studios added smiling new faces to the team, expanded our animation prowess, jumped into Unity, made new partners, and twinkled against the Boston skyline throughout this especially bright year.

To celebrate, we've crafted our FableVision Top 10 Moments of 2014. It was an exciting 12 months filled with rewarding moments and FableVision fun – enjoy!

1. New Partnerships
FableVision made some new friends this year: 

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2. Continuing Partnerships
And, of course, we’re thankful for ongoing collaborations:

 

3. Business Development and Marketing Highlights
If you’re reading this blog, you’re on our new website! We launched the new www.fablevisionstudios.com in the spring. Not sure what’s new? Our project gallery highlights our work as it’s released, the blog is active with new posts every week (like this one), news is being shared (and made), and our production process is now open to the public. We love the site and hope you do too! 

4. New FableVisionaries
We’ve grown! 2014 drew new, innovative talent to the league of FableVisionaries. We proudly introduce you to our latest hires:

5. Thought Leadership
FableVisionaries travel from coast to coast, to attend conferences and learn from great minds in the gaming, education, and animation worlds. It is exciting when our team is asked to share. This year, FableVision’s Creative Director Leigh Hallisey joined an esteemed panel at the Games, Learning, and Society Conference. In March, our President Gary Goldberger hosted a hands-on engineering workshop at Sandbox Summit. Paul Reynolds unveiled his book Going Places at the EdLeader21 Conference, where he spoke to 500 district school leaders about the critical role of the 4Cs: communication, collaboration, critical thinking, and creativity. Always making his mark, our founder Peter H. Reynolds was instrumental in numerous, inspiring events in 2014, including International Dot Day, which reached 2 million teachers, libraries, and students in 87 countries.

6. Art Highlights
The art team was pretty busy this year “making huge leaps” into new technology. We created Renegade Buggies and Solar Skate, two 3D games that use Maya and Unity. The team had to model environments and characters and then animate the skateboarding/shopping cart maneuvers.  As we continue to expand our portfolio beyond Flash,  we’ve been animating more in ToonBoom Animate Pro and doing projects in Adobe After Effects.

7. Events
FableVision opened its doors this year for some incredible events. Wacom’s JAMuary event brought artists and visual thinkers into our studio to get a hands-on look at some of Wacom’s latest technology, and FableVision’s Bob Flynn did a demo for the crowd. Then, the Children’s Media Association hosted their Imagination Illustrated, featuring our own Renee Kurilla. The MIT Game Circle also brought their crowd to FableVision for Cash Cows and Corpses: the Deadly Fun Business of Educational Gaming, moderated by Paul Reynolds. The main event was our annual Creative Juices Open House Art Show, which featured a glow-in-the-dark theme. Glow on! 

8. Technical Highlights
2014 should be called the year of Unity for the tech team. The team became fully and completely immersed in Unity. We’ve been using it for tons of projects, particularly games and cross-platform apps. We continue to create fun and innovative mobile projects for our clients. On Solar Skate, we delved into the world of fast-paced 3D game development. For Classroom, Inc., we created an enormous HTML5 game. We developed it with an eye toward scaling to take on new content. We also built a robust CMS on the back-end to drive the application. We completed the next phase of Mayan Mysteries for Dig-It! Games. We had lots of fun returning to one of our favorite projects, creating lots of great puzzles and activities.

9. Good Deeds
FableVision contributed to two 2014 charitable fundraising events. Team FableVision raised over $7,000 for Boston Children’s Hospital in this year’s Extra Life, the 24-hour gameathon that benefits Children’s Miracle Network hospitals. We also participated in the Ice Bucket Challenge, and collected staff donations for ALS.

10. Production Highlights
And, coming soon in 2015, projects with TERC, National Center for Families Learning, Lulu.com, and Committee for Children, creators of the Second Step program. We’re so excited to share what we’ve been working on…stay tuned!

Keep up to date on FableVision happenings by following us on social media. What were some highlights from your year?

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