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Process & Approach

We pride ourselves on a collaborative process with our clients. Both teams work closely together during all phases of the project—from brainstorming and design through production and launch.

We use an iterative process throughout production. While every project and every partnership is unique, here are some of our best practices:

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Joint working sessions

Joint working sessions (in-person or virtual), especially at the beginning of the process, can help establish a “sleeves rolled up” dynamic that carries throughout development. We like having input and making recommendations for design tweaks that will enhance the experience, and implementing if all partners are in agreement.

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Establishing a shared vision and vocabulary

This process works most effectively when there is a shared vision, and open dialogue between teams. It’s critical that from the very beginning, we establish a shared vocabulary and set expectations for turnaround times, feedback, and deliverables. It may sound obvious, but we all need to agree on what we are building, who we’re building it for, and what we expect/hope it will do.

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Building small components to test early

This is the best way to minimize impact on schedule and budget, and ensure the best possible experience for the end user. Early planning lays a foundation for the rest of the project. If we collectively agree that significant changes are needed, we problem-solve as a group to find solutions, and discuss any impact on deliverables.

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