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Go on safari with National Geographic Kids and FableVision

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Every day I’m on a safari. Okay, not a real safari, but I’m regularly on Buzzfeed checking out a cute animal video to share with friends. Nothing brightens my day more than a hilarious home video of a dog barking out a song or unlikely animal friendships. I guess you could say I take after Leo (not DiCaprio).

Leo is a kid on a mission to rescue animals. AND he’s the host of a new series of videos FableVision created to promote National Geographic KidsMission Animal Rescue book series and encourage kids to consider what they can do to help endangered animals. Cool, right? I think so.

Combining FableVision’s signature blend of humor and animation and National Geographic’s footage of adorable animals – we created four “awwww”-causing videos. Because the videos highlight the books, each video focuses on a different animal – lions, wolves, polar bears, and elephants – and mixes live action footage with animation to share facts about the animal, factors affecting their endangerment, and suggestions for ways kids can raise awareness about the endangered animal.

So you can’t afford the ticket to Africa to save the lions, but what can you do? Leo knows.

In each video, Leo talks about the endangered animal and shares ways kids can raise awareness about the animals. In the lion video, Leo is ready to start an uproar about the problems lions face in Africa and what people on the ground are doing to protect the animal. He encourages kids to spread the word by making things that will trigger a conversation about the bigger picture – like creating lion art – and then connecting with a community.

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What will you do to help raise awareness about endangered species? Why not start by sharing one of these videos during your lunch break today? I mean come on, who doesn’t want to coo over a lion cub? 

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FableVision-Recommended Apps to Spruce up your Holiday Season

Bill Gonzalez shows off two of his favorite photo apps at FableVision earlier this week.

Bill Gonzalez shows off two of his favorite photo apps at FableVision earlier this week.

Everyone should know one fun joke, one fun card trick, and one fun photo app. I won't display my comedic or slight-of-hand skills here but I will share a couple of apps that amuse me.

Both of the following photo apps are made by Cycloramic who had a very successful appearance on ABC's Shark Tank.

The first app is their flagship product called (wait for it...) Cycloramic, which shot to the top of the Apple Store after the Shark Tank appearance. Cycloramic uses the power of the vibration module within the iPhone. Pull your phone out of its case, set it up on a hard (like granite) surface, push the start button, and your phone magically rotates on its own, taking a series of images that are then stitched together into a seamless movie. The first time you make this happen in the office or at a bar, you will have a crowd of people gawking.

I'm not big on buying apps but this one really intrigued me and after I used it a few times it was totally worth the $1.99 price tag. One caveat would be that this was originally designed with iPhone 5 in mind since it takes advantage of the phone's flat bottom. With the release of the iPhone 6 and its curved edges it doesn't work quite as elegantly. The work around is to prop the phone on a USB plug, but really how many of us walk around with a USB plug in our pockets? The app also does video panoramas. Download for the iPhone 6 (not 6+) here and iPhone 5 here.

The other app I've amused my office mates with is selfie360. This app puts a new spin on taking selfies by allowing you to be the center of attention in a spinning panorama. It’s free and it’s also available for Android. It has three modes: Portrait for partial spin, Panorama for full 360 degree spin, and Full that you use to walk around an object or people. Download for iPhone is available here, and Android here.

So get one of these apps especially if you don't know a fun joke or card trick! Or let us know which fun photo apps you use!

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FableFriday: Sarah Ditkoff, Communications and Development Strategist

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A lot can change over a cup of coffee. For Sarah Ditkoff, a cup of coffee brought her to FableVision Studios. 
 
Her career journey was a “bit of a crooked path,” (her words, not mine). After earning her master’s degree in publishing and writing from Emerson College, Sarah did a variety of jobs for two years while looking for full-time work.

“I did freelance writing, editing, and event planning,” she explained. “I also worked part-time doing everything from waiting tables to retail. Eventually, I connected with Peter H. Reynolds, FableVision’s founder. We got coffee and chatted for two hours. He took a liking to me, and introduced me to some folks at FableVision. I started part-time and was brought on full-time in March of 2013.” 

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In one year, Sarah went from Marketing Coordinator to Communications and Development Strategist, heading up the marketing efforts at FableVision Studios. 

From being the voice of FableVision’s social media to conferences, blog writing, working with clients, updating the studio website and everything in between, Sarah finds time to help organize the Salem Lit Festival, put on her reading cap in a book group, and cook up amazing meals (trust me, the meals are delicious).

Sarah attributes her innate curiosity to her success in marketing at FableVision.   

“I think marketers, in general, are curious people,” she said. “They’re always thinking What, When, Where, Why about everything. One of my mom’s favorite stories from when I was a kid goes something like this:

‘It was a beautiful summer day. I had planned a beach day for the kids. Packed a picnic, threw the lawn chairs in the van, along with noodles, toys, and sand buckets. We got to the beach. Sarah and her brother played and played and played. Then it got late, so we left. We got dinner. We got ice cream. We drove home. We pulled into the driveway and Sarah said from the back seat, ‘Now what?'"

Goes to show that from a very young age the 'now what?' question was burning pretty brightly. All marketers ask that same question. They scour calendars, they worship deadlines, they always think, 'What’s next?'”

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So, what’s next for FableVision’s marketing maven? For December’s FableFriday, we go behind the tweet with Sarah. Read on.

What’s the trick to coordinating marketing for an educational gaming company? What’s the biggest challenge?

Well, the marketing department at FableVision is relatively new, only a few years old. The challenge, always, is staying relevant. We’re legitimately proud of every project we work on, so sometimes it feels like we’re shouting over ourselves. How do we make room to showcase all of the incredible work we do and the amazing partners we do it with? It can be a tap dance.

The “trick,” I guess, is to speak of yourself authoritatively. It’s a crowded marketplace. Know your spiel. Know your hook. Know your audience. Know what makes you unique. Think and speak on your toes. Challenge yourself. Do things differently every time.

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With close to 2,000 followers on Twitter, there must be a lot of pressure to construct the perfect 140 characters. Walk us through your average “tweeting” process.
My tweets were pretty formal when I started at FableVision. I try to make them more conversational now, without losing a polished tone. There’s definitely a formula that I follow. First, I make sure I include a link, if applicable, and as many handles and hashtags as I can, so that the right people or communities get tagged in the tweet. Then, it’s all about being as clever as possible. Is there an image I can attach to amp it up? How much killer filler language can I fit in around those components?

I’m a bit of a grammar Nazi, and I stick to that too. For example, “you” is worth the characters, instead of “U,” as is “to” instead of “2.” The only things I feel good about abbreviating is “and” into an ampersand and “with” into “w/.”

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What is your best experience at a conference?
In October I went to the FutureM conference. The final keynote of the event was Shiza Shahid, CEO of the Malala Fund. Shahid was poignant and genuine. Her message of perseverance, staying true to your beliefs, and letting passion drive your life resonated deeply with me.

A lot of marketing is thinking on your toes and leaping into unfamiliar situations, can you share a moment when you were tossed into the deep end? 
Last year we were invited to give a demo for the Boston Game Night Game Demo at Microsoft, hosted at Microsoft by the Boston Games Forum. Ryan McNulty and I presented Quandary for FableVision. Gary Goldberger and Brian Grossman (president and tech director for FableVision) were in the audience, which helped, but I also didn’t want to crash and burn and have them there as witnesses. It was my first time representing the company.

I function the same way every time I have to speak publically: I get anxious. I literally script my talking points and memorize them. Then I wing it. My state of mind goes: anxious, anxious, anxious, adrenaline rush, OKAY GO. I managed to talk about the company and our mission, the vision behind Quandary, and some of our creative production behind the game. I adapted my script to the questions that were asked and managed to pull it off. That event is my touchstone for every FableVision event: If I could do that, I can do this.

Sarah shakes an egg at the National Braille Press annual gala with FableVision Associate Producer, Michael Fogarasi.

Sarah shakes an egg at the National Braille Press annual gala with FableVision Associate Producer, Michael Fogarasi.

What’s your favorite project you’ve worked on from start to finish?
I’m just starting to work more on client projects. We recently did a branding and look-and-feel project with National Braille Press (NBP) on their Great Expectations program. Great Expectations enables and empowers adults to share the picture-book-reading experience with visually impaired children. Beyond the braille overlay, NBP develops accompanying activities that enhance the written word, like songs and craft projects. There are also tips for how describe picture book illustrations to your blind child. For example, how do you explain the color red to a blind child? NBP is really passionate about the work they do, and their excitement was contagious while working with them. We helped cement the program’s name, brand look and feel, and website design. They invited us to their annual gala where they unveiled the Great Expectations program. It felt great to see our artwork on the big screen. Very, very cool. You can read a bit more on our collaboration on the NBP blog

You are in a book group! What? Tell us about it!
The Beantown Book Club (BBC) was founded five years ago by three of my friends. I joined about three years ago. We meet every six weeks or so and whoever hosts gets to pick the book. We usually try to do a different genre each month to mix it up, and our reading interests are diverse. 

For the most part, it’s the stereotypical book group. We all bring something to eat (we are all foodies and love to cook). The host and selecter of the book moderates the discussion. We chat, talk about our lives and the book, drink wine…pretty much exactly what you’d expect.

How did you get involved with the Salem Lit Festival (SLF)? What was a highlight of this year?
I worked for five years as the assistant to Salem-based Brunonia Barry, author of The Lace Reader and The Map of True Places. Bru got involved with the SLF through Beth Simpson, founder of the SLF, and formerly of Cornerstone Books, the independent bookstore in Salem that closed, sadly, in 2010. As the 2011 Salem Literary Festival drew near, Bru asked me to join her and Beth on the planning committee, along with a small team of PR professionals and book sellers, among others. I did some marketing for the festival, assisted with programming and logistics, and coordinated the volunteer effort. 

Since I work full-time at FableVision now, my role in this year’s SLF was smaller. I helped with social media and acted as the official “Writer Wrangler” – making sure all the authors were coordinated and organized for their events. 

A highlight of this year was the kickoff party at the Salem Athenaeum. The SLF overlapped with the Writer Unboxed Un-Conference, so Salem was bustling with writers and literary folks. We bustled into the book-crammed building, drank cocktails, told stories, rubbed elbows. I also met some authors I admire: Ann Hood, Julia Glass, Katherine Howe, Suzanne Palmieri. It was pretty incredible.

I think this is a running thread in my life – in some ways, a marketer’s job is to give voice to those who make amazing stuff. We are the link between the creator and the outlet. We plug in the mouthpiece and turn up the volume. I have loved doing this kind of work for forever – starting with being editor in chief of my college’s arts magazine. I love working for an organization that supplies a visible platform, a platform with a clear point of view, whether that’s a literary festival, a magazine, or a creative edtech company. I love telling people about the incredible work that’s being done around me. 

New Year's Eve is right around the corner, so let's get fun: What's your New Year's resolution for the FableVision marketing team?
Oh, this is a fun one. I want to reach 3,000 Twitter followers. I want 400 Instagram followers. I want more website traffic. I want to blog more. I want us to make a national news outlet for a project we create – whether that be client work or an original IP. We have a few new marketing tricks up our sleeves that I’m excited to share in 2015. I want our lean, mean marketing team of two to continue to be adaptable and flexible while not losing the backbone of our marketing efforts. Marketing is about growing gracefully. 

More about Sarah:
Who's your favorite celebrity to follow on social media? Mike Birbiglia

I know you are a sucker for a good (or really really bad) pun. Do you have any favorites? I ate too much Middle Eastern food. Now I falafel. 

What's one book that gives you a good cry (happy cry or sad cry)? Sad cry: Father of the Rain by Lily King. One of my all-time favorites. It’s so good. So good. I don’t happy cry over books because I’m a robot. 

What about a book that makes you laugh? An Idiot Abroad: The Travel Diaries of Karl Pilkington. The show cracks me up and the book’s great too.

Favorite
Snack: The kindergartener in me still loves peanut butter crackers. And goldfish. And grapes. 
Tea: Constant Comment
Coffee Flavor: Hazelnut, but I’m allergic to hazelnuts. I had this coconut banana coffee at the Bee’s Knees in Boston once that still haunts me.
Podcast: Currently, Serial (Editorial Note: Everyone should listen to Serial). This American Life. Wait, Wait Don’t Tell Me. Also, WNYC’s Radiolab.

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Empower young changemakers with Ashoka, City Awake, and FableVision

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Celebrate changemakers and young changemakers-to-be! Kindred spirits will gather to share ideas, collaborate, and be inspired at the Young Changemakers Expo on Dec. 7, from 3-5 p.m at the Boston Children's Museum. Co-hosted by Ashoka, City Awake Boston, and FableVision, the afternoon will empower young changemakers to share their stories, and prompt them to dream up their mission.

We recently chatted with Fernande Raine, Senior Changeleader, Northeast Director of Ashoka and the brainpower behind this event. She shared what’s inspired her to unite young changemakers from the Boston area. 

Fernande Raine of Ashoka.

Fernande Raine of Ashoka.

Tell us a little bit about your role at Ashoka and the work the organization does.
Ashoka is a unique organization—it’s part talent scout, investing great social entrepreneurs, part think tank, looking for patterns in the innovations we find around the world, and part movement, working towards a world in which everyone is a changemaker. We believe that in the rapidly changing world we are in, new rules apply. It’s not about hierarchy and silos, it’s about many leaders and fluid adaptation. We have not only the opportunity but the obligation to ensure that everyone has the skills they need to participate and succeed. Social entrepreneurs are still part of our work as great role models for empowering others, but we also work with schools, universities, entrepreneurs, and multinational corporations to help them lead in this new game. 

As for my role, like most Ashoka people, I have had several roles, since we all are hired to be entrepreneurs within the organization. I’ve launched two country programs and designed the organization’s global People Team. I am now working on a global strategy for how to help cities develop as ecosystems for changemaking. 

How did Ashoka’s path happen to cross with FableVision’s?
I was being given a tour of Citizen Schools, a wonderful organization housed in the same building, and my guide pointed out FableVision’s offices. The creative energy was radiating out of the door into the hallway, and I felt an immediate desire to plug into the source. I went home and wrote them an email asking for a chance to meet Paul and Peter H. Reynolds, FableVision’s co-founders. We immediately felt a deep kindred spirit connection, and we have been looking for an excuse to collaborate on something concrete ever since. 

What is a changemaker?
I think of a changemaker as an individual driven to help solve the world's most pressing problems, either locally, or on a large scale. Changemakers create or join teams and enable others to join in. They have empathy for the needs of others, and translate that into an idea that they execute effectively. They feel, practice, and develop their power to make the world better.

Were you a changemaker as a child? Do you have a memory that stands out from when you did a positive action to evoke change?
I was an enthusiastic, but unsuccessful changemaker as a child. My father was always very encouraging of our efforts to take on causes you care about, but beyond carrying out fake wars in the playground, I didn’t find much to fight for. When I was in seventh grade, I moved from New York City to Duesseldorf, Germany. I spent a large portion of my middle and high school years trying to recreate things I had loved and missed about my old school, like a drama club, chamber music society, and year book. The drama club failed, and the chamber music group was terrible, but the year book happened, and I came out of high school with a sense that if you have an idea, you can make anything happen. Otherwise, I channeled my changemaking energy into being a serial class-president and advocating for students. What I also took with me was a really deep understanding of history. I have always had amazing history teachers who opened my eyes to the power of humans to create both progress and misery, and helped me see my obligation to society to care, think, and act as a force of good for all mankind.

What prompted you to want to organize the first Young Changemakers Expo?
We had been dreaming up a festival of young changemakers since last fall, but without the resources or concrete vision to follow through. Then, a few weeks back, a group of young entrepreneurs—including Katie Schulz and Justin Kang—approached me about their City Awake festival project and asked whether Ashoka would be able to host an event. My first question was: how are you showcasing kids as changemakers? And this idea was born. The vision was clear from the first moment: in the Boston Children’s Museum, with FableVision. Paul immediately jumped on board and gave his unconditional support, bringing along the Children’s Museum as well.

How does Ashoka work with City Awake? Any other events on the horizon?
Ashoka is a partner of the festival, and a particularly enthusiastic cheerleader of the founding team. We fully embrace the mission and vision of the festival, and are thrilled at its genesis and ambition. We are hosting a fabulous event with five of our most amazing fellows (leading social entrepreneurs) on Dec. 6 at District Hall at 6 p.m., in which we will engage them in a conversation about how to think big. This isn’t about celebrating them as heroes, it’s about hearing about the role of empathy in their work, how they empower others, and how they think about systems change. 

What youth-led projects should people expect to see at the Changemakers Expo? 
We are still collecting presenters, but there will be everything from a fifth grader mobilizing volunteers across the city, to a youth group spreading environmental awareness, with everything in between.

How can people participate?
Everyone can participate in the movement to build a world of empathy and changemaking. If you’re a parent, you should value those skills as much as you value math and science, because they will be key to your kid’s success in the future. If you’re a young person, be brave, care, and come up with ideas for how to make things better. 

In terms of this event, anyone can come and learn from the kids who are showcasing their work: how they got started, what drives them, and what we can do to support them. Young people who have a project going on can showcase it (please send us your application before December 1!) and are encouraged to use the ideation space in the expo to work on formulating their own passion and ideas. Contact me if you have any questions!  

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A Seat at the FableVision Thanksgiving Table

Food, family, and laughter; this is the trend at the various FableVision Thanksgiving tables. To celebrate this holiday we asked the studio to share memories, recipes, and photos. So sit back, grab a turkey leg, and read on!   

Brian Grossman, Technical Director
Memories of Thanksgiving as a kid always included my folks, sister, grandmother, grandfather, aunt, uncle, and cousins. Lots of laughing with a family whose biting sarcasm was matched only by its cooking [and eating] prowess. As we got older, lives got complicated and the big meal splintered into a few smaller ones. But a few years ago, we made an effort to get back together. Grandma (Gingy) and Grandpa (Papa) are no longer with us, but we have a new generation of cousins to carry on the traditions. I can't wait for Thanksgiving!


Cecilia Lenk, Creative Strategist
On our Thanksgiving table there can never be too many cranberry sauces  from the non-traditional, multi-ingredient, foodie-blog extravaganza to the humble canned variety. And each sauce has its fanatic proponents (only the canned jellied variety cut carefully into 5/16th inch slices will do for some diners). Over the years, this has led to a multiplicity of sauces on the table  a trend that shows no signs of stopping. 

Here is my favorite:

Cranberry Chutney
In a saucepan combine 1/4 cup chopped dried apricots, 1/2 cup dark brown sugar, 1/2 cup raisins (I prefer golden), 1 cup water. Bring to a boil. Simmer for 5 minutes.

Add 3 cups (1 bag) cranberries, 1 tart apple chopped, 1 tsp. grated lemon rind. Simmer 10 minutes. Stir in 1/4 cup lemon juice, 1/2 tsp (or more) red pepper flakes, and 1/4 cup finely chopped crystallized ginger. Chill and serve.


Polly Searles, Producer
When I was a kid the whole family used to play Duck Duck Goose around the table at the end of the meal. Five kids and a German shepherd who wanted in on the game. 


Jordan Persson, Production Assistant
Last Thanksgiving, my mother suggested that everybody should make whatever they wanted.  In my perpetual quest to make her eat her words, I made cranberry sauce using a Betty-Crocker-issued recipe...but I replaced the cranberries with Fruit Gushers.

 

 


Andrea Calvin, Brand and Development Strategist
My great-grandmother Mutlow hosted Thanksgiving once and only once that I can remember. She owned a multi-family home in Jamaica Plain and lived on the top two floors. In 1991, I was nine, and great grandma decided to open her home to the entire family  cousins, aunts, great aunts, great cousins – the house was packed. We were all jammed in her odd shaped dining room. She made what seemed like a million pies. During the day, she had everyone sign the tablecloth in puffy paint.


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Sarah Ditkoff, Communications and Development Strategist
Sister Mary’s Zesty Carrots (Sounds weird, tastes delicious; a Shaker recipe, now a family favorite.)

  • 6 carrots
  • 2 TBSP grated onion
  • 2 TBSP (or more) horseradish
  • 1/2 c. mayonaise
  • 1/4 c. water
  • salt and pepper to taste

Peel carrots, cut into thin strips. Cook until crisp-tender in boiling water, 7 minutes. Place in baking dish. Mix remaining ingredients and pour over carrots. Bake at 375 degrees for 15 minutes or until heated.

Leave a comment below to share your favorite Thanksgiving memory or recipe!

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