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September FableFriday: Terry Shay, FableVision Learning Lead Ambassador and Dot Day Founder

Behind every phenomenon is a genesis story: this one includes Terry Shay, a creative educator from Iowa who connected the dots with FableVision and the Reynolds brothers ten years ago. Known as “the Ambassador of Ambassadors,” International Dot Day founder Terry started the worldwide phenomenon, which now has over five million participants using their talents, gifts, and energy to help move the world to a better place.

Terry is a passionate music teacher who coaches, inspires, and mentors K-12 students in Traer, Iowa. When he’s not teaching up a storm, he’s continuing his mission to teach creativity, communication, collaboration, and critical thinking as Lead Ambassador for FableVision Learning. As the originator of International Dot Day and the Celebri-Dots blog, Terry helps educators develop, discover, and share creative tools for the journey, and get the word out about Dot Day.

In this special edition FableFriday, we sat with Terry to talk about how it all began, his famous literary pals, where to find the best pizza, and the Better-Than-Broadway Swing Show!

It all started with an idea and turned into an international phenomenon. How did Dot Day come to be?
The idea for Dot Day sprouted from the focus on testing in schools. I made the suggestion to Peter H. Reynolds that we have a day where kids set aside some time to get creative and make dots that would inspire them to make their mark. Peter added “International” to Dot Day and the spirit of the day was launched. It started very small with light social media buzz about the day—and then a few friends joined in.

I think the idea of the return to creativity was very important for teachers. In 2011, some superstar librarians, Shannon M. Miller and John Schumacher, took up the cause, shared with their followers, and suddenly the idea for Dot Day had grown very large and started traveling around the world.

There are so many ways that people have “made their mark” on September 15-ish for Dot Day. What are some ways someone can celebrate Dot Day?
The ways to celebrate Dot Day are entirely up to the individual leading the celebration, which has helped make the day what it is. I have my junior high and high school chorus kids paint a canvas that hangs in my room all year long. It’s a great reminder to be creative. Some schools have added a service learning component and have kids work to “make their mark” with people in their area who need help. Truly, you can throw down butcher paper and crayons and just let kids create.

How are you celebrating Dot Day this year?
This year will be the most epic year ever at my school! Peter H. Reynolds is going to visit and Discovery Education is going to live stream from the place where Dot Day began (you can join by registering here). The teachers at my school are wildly creative, so there will be classroom projects around the entire school: math dots, reading dots, and dots just for fun. 

You rub shoulders with lots of talented and famous people! Who are Celebri-dots?
Celebri-dots started in 2011 when Newbery Medalist, Sharon Creech sent me a dot on Dot Day. I was amazed by her dot and it started me thinking about what dots other famous people would make. I have been so lucky to make friends with extremely talented people who are the best in their field on top of being extremely kind and giving people. Newbery Medalists, Caldecott winners, New York Times Best Sellers, and people who are widely respected in publishing and other fields have made dots. They are truly the best people in the world.

You’re the Lead Ambassador for FableVision Learning. What’s your favorite thing about being in that role?
I feel like being Lead Ambassador makes me the luckiest teacher on earth. I get to interact with very talented educators. I get to watch their projects unfold and see how they are changing their part of the world. I am truly blessed to be in the stands interacting and learning from the best of the best.

FableVision is celebrating our 20th anniversary this year and you’ve been a wonderful part of that journey. Do you have a FableVision memory that you’re particularly fond of?
There are truly so many memories that go with my time with FableVision, but my favorite involves Peter and Paul Reynolds. We were in Philadelphia for the ISTE conference and hosting an ambassador get-together at our hotel. There came a time when everyone was looking for Peter and he had disappeared. I asked Paul where he was and he pointed outside.

Sure enough, Peter was sitting on the curb talking to someone I didn’t recognize. Paul said, “Peter saw the woman fall, so he went out to make sure she was okay. I had better get out there.” Soon an ambulance came and took the lady away.

When they came back in, Paul said, “the poor soul was afraid to take the ambulance because she didn’t know how she would get back to her hotel. I gave her our business cards and told her to call and we would bring a cab and make sure she got to her hotel.” This experience cemented everything I already knew about Peter and Paul: they are kindness and compassion in human form.

You’ve been a teacher for over 30 years! How did you know that education was your calling?
I had good teachers who inspired me. I believe that being a teacher is truly a calling and I felt compelled to become a music teacher. I am sure it will seem corny, but when my high school chorus is performing, it’s very sweet to me. I know how far they’ve come and I know how hard they’re working. It’s always a very sweet sound to me.

You’re a great fan of music—both inside and outside the classroom. What are some of your favorite things to listen to?
I listen to a lot of different kinds of music. I love Broadway shows and listen to them a lot. My mowing-the-yard jam is currently “Something Rotten” which I was lucky to see on Broadway last year. It makes me smile (mowing does not). In the car, we usually listen to ‘80s. I do not enjoy country music.

What is Swing Show?
Swing Show is a tradition at my school. It’s a huge variety show where the chorus sings and dances, the band plays, the dance team dances, and there are funny skits. It’s the best time of the year because kids are so focused on making a great show. So many awesome moments promise to occur during Swing Show.

Do you have a favorite teaching moment or memory?
I have a recurring favorite teaching moment. Almost every year at our Swing Show there is a student who quietly comes in and auditions. As the rehearsals progress, I get to watch them grow and develop and become a star. It’s magical.


Terry and Ellen Shay with Peter H. Reynolds

Terry and Ellen Shay with Peter H. Reynolds

More about Terry!

Favorite thing about Iowa: I grew up here. I enjoy visiting other places, but this feels like home. It’s centrally located, just a few hours from many great cities.

What makes the perfect pizza? This is not so much a what…but a who: Giordano’s in Chicago. Thick, stuffed, and heavenly.

The best movie ever made: The best movie ever made hasn’t been made yet, but I’ve seen the ones leading up to it. When I taught computer classes, I challenged kids to make movies and I called them “creativity assignments.” They were so new and different; I just know that the best is yet to come. If I have to choose one currently out there, I’d choose The Wizard of Oz because of when it was made.

World’s best summer vacation spot: New York City, it’s my wife’s favorite place and, like they say, “happy wife, happy life.” We’ve been able to see some amazing Broadway shows….and of course there is banana pudding from Magnolia Bakery!!

What’s on your reading list this summer? I have read so many books this summer!! I read mostly middle grade books and the most recent was The Thing About Leftovers by C.C, Payne and it was wonderful and important! I highly recommend it.

In another lifetime, what else would you be doing? I often think about what my life would be like if I hadn’t gone to that conference and seen Stationery Studio. What if I hadn’t called FableVision Learning and reached Bill Norris? What if I hadn’t met Peter H. Reynolds? I was lucky to see the right things at the right time with the right people. Maybe in another lifetime I would be a gambler. (I am pretty lucky, after all.)

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Drawing From Memory With Tami Wicinas: Celebrating 20 Years of Stories That Matter and Move

This is a special year for FableVision. We’re celebrating 20 years of designing and developing a wide array of engaging media that have inspired, taught, and moved people to action. Behind this mission-driven company is a team committed to creating positive media to help move the world to a better place. This special series highlights some of our crazy-talented artist-friends we've worked with over the past 20 years. To help us celebrate our 20th anniversary, we asked each of them to put their own spin on a FableVision logo.

Read up on all our anniversary celebrations on our website here and save the date for our anniversary party on November 18!

Tami Wicinas is a freelance illustrator and mobile game artist in San Francisco. Born and raised in the Bay Area, she loved to draw as soon as she was able to hold a crayon. She moved east to earn a BFA in illustration at the Rhode Island School of Design, then spent seven years living in Boston, MA working as an artist at FableVision. We asked Tami what FableVision means to her. Check out what she has to say!

Tami Wicinas

Tell us about the logo you designed: 
While looking at all those points in the FableVision logo, one of the first things that popped into my head was unicorns, and that's what felt the most right to me. Everyone I had the privilege of working with at FableVision Studios is a unicorn, because FableVisionaries are rare, kind, inspiring, amazingly talented people as well as legendary, mythical creatures. Catch one now before it gets away!

What's your favorite FableVision memory?
My favorite FableVision memory is when we sent the spy tracker toy over to Jumpstart next door with a plate on top of it and both an audio recording and a sign that read "put a cookie on me." We had a lot of fun and laughter that day, and silly, creative moments like that help make FableVision a unique studio. 

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TechTalk with FableVision Studios

FableVision's Jordan Bach (Senior Developer) and Brian Grossman (Technical Director)

FableVision's Jordan Bach (Senior Developer) and Brian Grossman (Technical Director)

Among other things here at FableVision, we’re known for our gorgeous art and animation -- those visual pieces are a direct connection to our motto -- “Stories that Matter, Stories that Move.” But FableVision Studios also uses cutting-edge technology, tools and techniques to make our projects come to life. Using a wide array of software and hardware while working on many projects at a time for various platforms, the tech team at FableVision Studios are the behind-the-scenes maestros of those stories that move and matter.


Tools of the Trade


HTML: HTML is the bedrock foundation of everything on the internet -- it’s a computer language specifically for building websites, and every website uses it. Every time you go to a website, your browser translates those words into a webpage, complete with words, images, videos and more!

JavaScript: If HTML is the bedrock foundation of the internet, JavaScript is what makes a webpage do things. Any time you can type into a text box, watch a slideshow, or if something on a page is animated, that’s thanks to JavaScript.

Unity: Unity is a program for making games for computers, websites, or mobile devices, commonly referred to as a game “engine.” Making a game is complex, so Unity provides a foundation for a team to build upon, so they can focus on making it fun and beautiful.

“Because FableVision is a mission-based company, we focus on finding a project that fits our mission, then we find the technology that fits the project,” says Brian Grossman, Technical Director. He’s been working at FableVision for more than a decade, and has seen the tools and process change many times over the years. Developing the technology behind a project starts during the FabLab, the first step for any FableVision project, where everyone connected to a project meets to collaboratively plan and discuss every aspect. Being part of the process from the beginning is important and fun, says Jordan Bach, Senior Developer at FableVision Studios: “I can let people know what’s easy and what’s hard; if we do the hard thing we may not have time to do this awesome thing, etcetera. We want to be able to do as much awesome stuff as we can.”

Once the project gets going, Jordan describes the work of the tech team as “assemblers” -- they take the art, writing, sound, and more, and make it all seamlessly work together. Because FableVision works on many types of media -- websites, mobile games, museum interactives, and much more -- this means everyone on the team has to know an array of skills and toolsets. Websites and web-based interactive projects are frequently built in HTML and JavaScript and games are frequently made using the Unity 3D Game Engine, just to name a few. (See sidebar, “Tools of the Trade.”)

There is a truth about good technical work that not everyone knows. “This is almost a cliche, but I’ll say it anyways: our tech team is really talented, and if we’re doing what we’re doing well, you’ll never see it,” Jordan points out. If an app or game works as expected, it’s easy to never think of all the work that went into it, and everything that’s happening under the hood. A great example of this is what is called “Responsive Design,” whereby the tech team works hard to make a website, app, or game work well and look great on a multitude of devices, from laptops to cell phones. (See sidebar, “Responsive Design.”)


Responsive Design


Responsive design is the process of making a website, app or game perform the same and look good across many types of devices, whether it be a 30” TV or the iPhone in your pocket.

The website or application is constantly checking what the size of the screen is, and moves and re-sizes the content, whether it be photos, text, or buttons, to fit and follow certain guidelines. “We try to build things that can go everywhere,” says Brian Grossman, Technical Director at FableVision Studios.

It’s not always a rosy path to launching a project, however -- technology is sometimes fickle, and working with the cutting-edge tools and processes sometimes means working in uncharted territory. “Every project has its own quirky technology problem, or problems! There’s always something that makes it like no other project we’ve ever done,” says Brian. “Prototyping and core functionality isn’t hard, it’s the polish, it’s the potential problems and bug fixes. It’s lopsided -- 20% of the time is 80% of the functionality, 80% of the time is finessing and perfecting the last 20% of functionality.”

Ultimately the tech team is committed to getting the project done, and that means a lot of creativity and hard work. “You’ll look at a problem for a while and you won’t have a solution; suddenly you’ll have an epiphany and you’ll find the solution,” Brian says with a chuckle, pantomiming staring at his screen until suddenly the roadblock is lifted. Coding is modern problem-solving, working with computers by writing in languages they can understand, and problem-solving is an inherently creative skill, one that is incredibly important to our modern world and its future. That kind of problem solving and ingenuity are at work every day at FableVision Studios -- it’s integral to the level of quality media we’re known for, and what we pride ourselves on every day. No matter the media challenge, we’ll help you meet it.

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Rock the Vote: Get FableVision and Committee for Children to SXSWedu 2017!

Committee for Children (CFC) and FableVision are hoping to bring our team of experts to SXSWedu to give educators the digital tools they need to make empathy the forefront of a child’s development in a media-rich world. And we need your help to get there. Yes, you!

How can you help?

  1. Head to SXSWedu’s website here.
  2. Make an account to view our session. 
  3. Rock Your Vote! (Voting ends Sept. 2)
  4. Share with your social network via Twitter, Facebook, Instagram, you name it.

Link to vote: Empathy Empowers: Digital Learning Strategies

So, what’ll we be talking about?
Kids spend a lot of time online developing social-emotional skills within the digital space; the lack of face-to-face contact makes it easier to be “mean,” often without consequences. Leveraging research, psychology, and media, Committee for Children and FableVision are using educational media as an antidote. With built-in opportunities for failure and success, media helps kids understand how they can take ownership of creating a positive climate conducive to learning in a respectful and supportive environment. Educational specialists and developers will share insights and statistics on merging content with media, and discuss how it can promote empathic, ethical decision-making in kids.

“The great thing about this partnership is the seamless merging of content and engaging gameplay,” says Rachel Kamb of Committee for Children. “Our teams have worked really hard to create quality media and can’t wait to share our findings with the SXSWedu community.”

Who are the experts?

 
 

What can you learn?

  1. Tips to create a safe space online, where kids can act freely, be entertained, and challenge and enrich moral development without sacrificing agency.
  2. Get insights and statistics on merging content with rich media; discuss various media resources geared toward numerous age groups to promote kindness.
  3. Learn strategies on using media to reinforce social-emotional learning and bullying prevention skills and concepts both in the classroom and home.

What are some things you can expect to see?

  • How learning games like Committee for Children’s ParkPals (developed by FableVision) promotes learning kindness, created to address bullying.
  • More media and resources produced by Committee for Children and FableVision that encourage empathy and personal development.

Get your vote out and spread the word!

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August FableFriday: Mitul Daiyan, Marketing Coordinator

“FableVision is forged by the minds, hearts, and work of solidly good people,” self-proclaimed "Extraordinarily-Excited FableVision Enthusiast" Mitul Daiyan shares.

The newest member of FableVision’s marketing team, Mitul’s background in divinity school, start-ups, and publishing is all rolled into her passion for storytelling and doing good in the world. It’s part of what drew her to the studio – it was an instant connection.

“You know that feeling you get when you see a great piece of art? I get that feeling every time I look at the projects in process when I pass by our artists and developers and producers on the way to my desk,” Mitul says. “Every time I see the FableVision brand, I know that I’m bound to love it. It’s a pretty powerful reassurance.”

This month we sat down with Mitul to hear her story of how she ended up at our studio, her contributions to our marketing efforts, the unique perspective her career path gives her, and her dream of one day owning 74 dogs.

How does a graduate of Harvard Divinity School (HDS) end up doing marketing for an educational media studio?
“So…you want to be a minister?,” is the question that almost every HDS student has received when they tell folks about attending the wonderful world of Divinity School. The truth is that Div-schoolers do just about anything and everything. I’ve had friends who work for the State Department, the United Nations, churches, non-profits, Buzzfeed, you name it. We’re everywhere. HDS prepares us to bring some form of good into the world all the while following our passions.

Me? I wanted to work in educational media and though I didn’t have a direct route, HDS primed me by allowing me to take classes across Harvard, take part in incredible fellowships, and really build my knowledge base around crucial topics in education and the media. I’m a much more socially-conscious marketer at FableVision because of my education.

What’s your journey to FableVision story?
It’s kind of like having a crush on someone, Facebook stalking them for six months, and then finally gathering up the courage to ask them out. I learned about FableVision from my friend, Matt Rubin, who told me about the company one fateful party in October of 2015. I Googled the company and spent hours on the website, slowly falling in love. Six months later, I bit the bullet and sent Sarah Ditkoff an enthusiastic email (without an introduction, she had no idea who I was) and a mere 24 hours later, Matt sent a separate, unprompted email introduction, which pulled everything together. It was strong enough to earn me an interview, and Sarah and I hit it off immediately.  One month, two emails, and a couple interviews later, I became the newest addition to the FableFamily.

As the new marketing coordinator, what does your role consist of? What’s your day-to-day look like?
A lot of writing! I was a creative writing major so I missed being able to think creatively and flex that muscle (academic writing can be dry). I’m usually writing up a storm for our blog, social media, newsletters, you name it! When I’m not tip-tapping away, I’m helping Sarah ensure the implementation and smooth execution of marketing efforts across the studio from Open House events all the way up to our 20th Anniversary celebrations.

What's it like being part of FableVision’s marketing team?
FableVision is a small company full of immense talent but our secret ingredient is the passion and energy that we pour into every single project we take on. Our marketing team has a good balance of skills, abilities, solid leadership, and a great sense of humor.

We’re a two-person team that’s small but we're nimble and wear many hats. Marketing is a unique department that’s truly and wholly collaborative. We have a birds-eye view of what’s happening across the studio so I get to dip my toes in uncharted waters, learn more about the creative and technical facets of this company, and find opportunities to cross-collaborate.

What do you think makes for an effective communications/marketing strategy?
Know where your niche is, who you are, and what you do best. I believe that FableVision stands out because not only do we give 110% percent to every single project we take on, but we know who we are at the heart of our company. We’re founded on the value of storytelling and as our company continues to grow, we stay true to our mission of translating values into meaningful media that engages and inspires.

The Barakat Bundle team.

The Barakat Bundle team.

You previously helped found a startup, Barakat Bundle. What made you want to start a company like that, with such a humanitarian mission?
Barakat Bundle started from scratch in the living room of my friend, Karima Ladhani. She came across the BBC article on the Finnish Baby Box and decided to take this idea and customize it for the South Asian context. I immediately climbed on board because here, right in front of me, was an opportunity to make a meaningful impact in a part of the world that I have deep ties to.

We incubated the idea in a course with Professor Gordon Bloom, assembled a team, won the HBS New Venture Competition, became 2015 MassChallenge finalists, turned into a full fledged non-profit organization, and ran our first Prototype Pilot Program all within the span of a year.

What did you like about the work you did there?
The startup world is fast moving and there’s always something to do.  I’ve learned to be quick on my feet and think one step ahead, all the while managing what’s currently on my plate. I love being in a collaborative environment and dipping my toes into various departments, having a breadth of knowledge across disciplines. As a member of the marketing team, it’s essential for me to be constantly in the know of what we’re working on or have worked on in the past, and think about unique ways to leverage this content in a meaningful way to attract our audience. 

What kind of skills did you learn from creating a startup that help your work at FableVision?
I loved being able to put into practice IDEO’s Human Centered Design strategy. Human Centered Design is founded on the premise that really understanding the people who will use your product is key to generating designs that will actually work. We weren’t just going to fashion a Barakat Bundle that we thought would work for people we hoped to serve. Our goal, right from the beginning, was to go directly to the source and learn from our users. I see this approach in the work that we do at FableVision. We pride ourselves in not just serving educators but having direct interactions that allow us to observe, learn, and iterate in way that pays respect to their valuable input. 

A sliver of Mitul's children's literature collection.

A sliver of Mitul's children's literature collection.

Before that you were in children's publishing – what was that like and how'd you end up there?
I’ve always known that I wanted to work with books. I’m a sucker for a good story and I wanted to be a part of an industry that thrives on producing stories for the harshest critics of all – children. I think it takes a truly gifted group of people to produce content that’s enriching in all the right ways. I never liked being told what to do and I’m not fond of books that are preachy or suggest that children aren’t smart or clever. From Lee & Low Books to Scholastic, all the way to Candlewick Press, I’ve such a deep appreciation for the editors, marketers, and publicists that work tirelessly to bring each book into the world.  

You’re quite the baker! What got you in the kitchen and what keeps drawing you back?
I love to bake (and cook!) for and with people! Nothing warms my heart more than making people happy with good food and yummy desserts. My favorite kitchen-mate is my gal pal, Emily Srisarajivakul. We were made to make meals together because any time I cook with her, things come out #flawless.

One word: Beyonce. Tell us what it was like seeing her in concert.
Not only was it the best concert ever, it was also my first! Talk about setting the bar high. The props were mind-boggling, the theatrics dazzling, and the amount of talent on that stage left me gobsmacked. It must take a massive amount of effort to put together and yet she does it over and over again. What a woman! I mean, she was dancing ankle-deep on a stage that was turned into a pool! What!

How much do you love dogs?
SO much! My partner, Brent, is a pretty swell guy but I think he likes to believe that it was his charming, dashing ways that won me over. Nope. On our first date, we passed by two girls with a puppy and it trotted over to Brent and enthusiastically lathered him with love. It made my heart turn into warm oatmeal and I knew that was it for me. We’re making plans for a pupster soon. I want 74 dogs.

Any other side projects you’re working on?
I’m a writer by day and a henna artist by night! Currently, I’m working on a collection of short stories but shh…it’s still in the works and will probably be completed in the year 2092.

 


More about Mitul!

Favorite snack: Cooooookies.
Favorite thing to cook: Any dish that pairs well with rice because rice is life.
Favorite children’s book: This Is Not My Hat by Jon Klassen
Favorite thing to bake: Lemon Blueberry Cheesecake!
Favorite non-children’s book: All the short stories written by Jhumpa Lahiri.
Favorite album: The much anticipated release of Christina’s album, Happy Cat Sounds Volume 1
Favorite podcast: OnBeing with Krista Tippet (I want her to read me bedtime stories)
I mustache you a question. Favorite pun, go! Hey, whaddaya call cheese that’s not yours? …Nacho cheese! Also, this.

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