As we celebrate our 25th anniversary, we’re ecstatic to share FableVision’s new logo! We’re continuing to collaborate with amazing partners to create “stories that matter, stories that move.” Our mission to inspire, teach, create lifelong learners, and move people to action has never been more important. Our fresh look pays tribute to the whimsy of our original logo with a more contemporary design to “draw” us into the next chapter of FableVision’s work.
FableVision was founded in 1996 by Peter H. Reynolds, Paul Reynolds, Gary Goldberger, and John Lechner. “Something really special was born when we launched FableVision 25 years ago,” shares Peter H. Reynolds. “We have an incredibly talented team of kindred spirits assembled and it made sense to honor the creativity that drives our studio with a refreshed purpose to do good in the world–and with that came the desire to rethink our logo.”
The original FableVision logo was designed by Peter during an early creative retreat to New Hampshire. The weekend was informally known as the “Let’s Build a Studio” retreat and it was then that the logo took shape. It featured his signature handwriting, and the “hand of the artist,” an aesthetic we’ve always loved, was portrayed through its “retro” or “diner-esque” vibe.
“Twenty-five years feels like the right time to think about our brand from a fresh perspective,” says CEO Paul Reynolds. “Our mission to move the world to a better place through story, media, and technology has never wavered and continues to drive us.”
The core of who we are remains consistent throughout the years. We have a 200-year mission to move the world to a better place through story, media, and technology. As media continues to emerge and evolve, we want to keep changing with it.
“A lot has happened over the course of our history and as we started to think about what comes next, the redesign embodies a future for FableVision with a larger and more encompassing focus,” adds President Gary Goldberger. “With a new logo and new office, we also have a revived, new energy to take on educational challenges and inspire learners of all ages.”
Our new logo still encapsulates a playful personality. It importantly includes the word “studios,” which wasn’t integrated into our logo until now. The gray burst background calls back to the energy of our original red, orange, and yellow starburst. It works well on white and black and is clearly legible.
“We like the play on varying ascenders and descenders–who wants to stay ‘inside the lines’ anyway?– and the mix of tilted upper and lowercase letters felt like just the right amount of quirk,” says Bob Flynn, Director of Art and Animation.
To honor our fondness for hand-drawn flair and whimsy, a spiral replaces the O in FableVision. The O is interchangeable with various icon doodles from the artists on our staff and our wider creative community. One image didn’t encompass all that was FableVision, so we decided to add a dynamic design element that can be ever-changing. Sometimes you see our logo, it may feature an alien; other times it may sport a cup of tea.
“Our new look reflects the spirit, joy, humor, and warmth we bring to all studio projects,” says Sarah Ditkoff, Vice President of Strategic Partnerships. “It also has an element of surprise with the changing icons, which is something our clients know us for, and we were able to effectively channel that into a look that will soon become synonymous with our brand.”
While we will love and cherish our original logo, we hope you’re just as excited about our fresh look as we are! Keep an eye out for the new logo and its fun iterations in our future projects. Stay tuned here for updates on new collaborations ahead.
