Project AMI

Client: Max Kohler Foundation

Museums are reimagining how visitors interact with art and education. Created in partnership with the Max Kohler Foundation in Zurich, Project AMI’s (Art + Museums Interacting) goal is to embolden, connect, and empower museum professionals and visitors who want to explore new possibilities of larger, successful museum programs.

From 2023-2024, eight museum partners across the US and Switzerland: The Rietberg Museum, The Beyeler Foundation, Creaviva in association with the Paul Klee Museum, SFMOMA, The Swiss National Museum, The Aargauer Kunsthaus, Kunstmuseum St Gallen and The MoMA, developed, tested, and documented 20 original interactive and game-based prototypes for art and history education. Project AMI challenged museum professionals and visitors to create game-based prototypes, ranging from language-learning digital games, to scavenger hunts, physical installations, and web interactives. 

In 2025, the Project AMI team and FableVision created the newly redesigned Project AMI website that highlights work from Project AMI, Project AMI-related events, and allows users to upload their own open-source projects, serving as an open-source database. This website is a great resource for museums interested in collaborating with the Project AMI team, tech departments looking to build upon AMI’s open-source code, and community members who want to share their open-source products and/or advertise on the website. 

Watch the Project AMI: Promo Video and check out the new website to learn more about Project AMI!

A Peek Inside

Product: 20 museum prototype interactives: 12 paper-based games, 6 mobile web games, 2 physical-digital games

Age Range: All Ages