Introducing “Learn With Paws,” FableVision’s Educational App for Pets

Boops, floofs, derps, and more. The cat’s out of the bag – FableVision is thrilled to announce the release of Learn With Paws (not claws!), a new educational app for pets. In the era of “pandemic pets,” when an influx of families welcomed new furry and feathered companions into their homes during quarantine, about 70% of current US households own at least one pet. 

The demand for educational excellence results not only in preschool waitlists and large class sizes for kids, but for animals, too. Learn With Paws helps pets excel academically and behaviorally by providing families with accessible, engaging, and free pet educational resources.

By playing through Learn With Paws, pets practice key math, ESL (English as a Second Language), PSL (Pet Second Language), art, and petiquette skills to ensure that they’re cool cats who can meet the rigorous demands of today’s educational curriculum. The Learn With Paws app consists of several unique interactives to help pets stay at the top of their class: 

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Language & Com-meow-nication
Since pets meow, tweet, neigh, or bark, it can be hard for humans to understand what their pets want. Learn With Paws teaches pets how to speak English, so you always have a friend to comment on your outfits, tell you jokes, or question your life choices. The more the pets play through Learn With Paws, the more advanced their language skills become; you can discuss the sports game with your dog or dig into a deeper conversation about the meaning of life (spoiler alert: it’s snacks).

But knowing one language isn’t enough, and we want our pets to stay ahead of the game by becoming bilingual, or even multilingual. The app provides different language settings, including the option to learn the language of other species. It can be ruff for different pets of the same household to understand each other, so Learn With Paws teaches meows to dogs, barks to cats, chirps to bearded dragons, and more.

Art & Creative Self-Expression
As a studio that fosters creativity, we had to include an interactive that allows pets to express themselves artistically. Pets take virtual painting sessions with Master Artist Tarantula who uses her eight legs to spi-draw beautiful illustrations. Pets can put final flourishes on their artwork by taking selfies with their artwork and then sending it to their owners. All drawings and images are saved to the tablet so owners can keep mementos of their pets and never run out of pet photos to share with friends. 

Math & Snack Trax
To help pets excel in STEM, Learn With Paws offers a variety of mathematical pet exercises. The app allows pets to complete exercises where they count how much kibble is in the bowl, how much kibble got added, how much kibble remains after some of it is eaten, and how much kibble they have already eaten. Advanced pets are given the opportunity to move on to multiplication and division.

Building off the counting algorithm, the app allows pets to set their snack goals each day and count how many meals remain and in how many hours. Pets like flying squirrels can also use in-app geolocation features to mark where they have buried or hidden snacks around their home for easier location later. 

Behavior & Petiquette
The app teaches pets how to be well-behaved by defining appropriate petiquette, which focuses on manners, resisting the urge to bite or scratch, behaving well with guests, and more. To teach petiquette, humans and their pets co-view videos of animals with A+ manners. For instance, we offer sessions of the exemplary Marquis, a cat who never scratches, eats his meals with a fork, and puts items that he knocks down back in their spots. 

The app addresses common pet-on-human bullying, like cats sitting on their owners’ faces to wake them up for no reason. Learn With Paws helps pets understand that some human actions are “perceived bullying” and not actual bullying, like a human not letting their dog roll around on something decaying in the yard.

Once your cat knocks your tablet off the table in disgust and shatters the screen, it’s time to move to an offline activity!

Peer Mediation
For households with multiple pets, the app offers peer mediation to help resolve conflicts among pets. The human takes on the role of neutral peer mediator and helps the disagreeing pets come to a mutual agreement. As the owner determines the root cause of unhappiness (i.e., why is the cat really trying to eat the goldfish? Maybe he’s not hungry, maybe the goldfish triggered the cat) he or she builds empathy among the animals, allowing them to come to a resolution without punishment. If the human isn’t home, that app provides simulated scenarios to circumvent common pet vs. pet conflicts that they can play through by themselves. No more fighting like cats and dogs – only peace among the pets.

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Learn With Paws is just the beginning of our journey of offering direct-to-pet media. We’re currently working on a pet physical education app to help animals stay fit, with various online courses like Hop & HIIT, puplates, and snoga. In the meantime, download Learn With Paws now to help your pets grow into kinder and wiser animals. We double dog dare you.

A Backstage Tour of Our Rebrand

Kirra’s yellow chick that changed it all.

Everything changed with the chicken. It was the fall of 2021 and designer Jamie Griffin had just delivered her latest batch of possible new FableVision logo options. A Slack message popped up from FableVision President and Co-Founder Gary Goldberger —“Oh my god, did you see the chicken?” Just another morning at FableVision.

In January, we revealed FableVision’s 25th anniversary makeover by showing off our new logo. Today, we’ll take you behind the scenes of FableVision’s new look and share how a young artist named Kirra became the breakthrough surprise of our rebrand story. 

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When Peter. H Reynolds, Paul Reynolds, Gary Goldberger, and John Lechner founded FableVision in 1996, Peter designed the studio’s original logo. We’ve always had a soft spot for nostalgia, so he went for a “retro” or “diner-esque” vibe that featured his signature handwriting. The orange and yellow bursts came from the design software’s “star shape” tool and brought some energy and movement to the logo.

Our original logo, designed by Founder Peter H. Reynolds.

We love Peter’s original logo—it served us well for 25 years! As FableVision grew, evolved, and expanded its projects, we decided to honor our anniversary with a fresh look. We invited graphic designer Jamie Griffin, a friend of the studio, to help us explore a new look, while remaining true to who we are. 

“I generally approach branding projects by first gaining an understanding of what the client is all about,” says Jamie. “If the project is a brand redesign, I find out what is working and what it is about the current brand they want to change. From there, I have a good foundation to start exploring ideas and solutions for a logo identity that is unique and memorable, and creatively represents who they are.”

We wanted to address a few things in our rebrand. “Over the years we'd received a few lighthearted remarks around people having a hard time reading the cursive, mistaking the F for a T—which would read TableVision,” says Bob Flynn, FableVision’s Director of Art and Animation. Therefore, we focused on improving legibility and creating a logo that works well on both white and black.

Our new logo!

“I was tasked with the following goals,” says Jamie. “I needed to keep the ‘hand of the artist’ feel, make the logo more legible, modernize it a bit, keep it fun and playful, explore a burst-like element, develop an ‘FV’ mark, and add the word ‘studios.’”

As Jamie researched, sketched, and brainstormed, and we weighed in on her suggestions, we decided on a typographically playful option. This helped with legibility, while staying fun and creative. She incorporated the word “studios” and suggested a gray background, that our team later turned into a gray burst, to recall our original red, orange, and yellow starburst.

We love the gray burst and swirl icon for the “O.”

In one of our early sketches, Jamie explored replacing the “O” in FableVision with various doodles. “The next step was to explore ways to incorporate a hand-drawn element using the ‘O’ in FableVision and pushing the playfulness of the typography even further,” explains Jamie. She sent a few options for consideration. Among them was the gold swirl you see here. “Through this collaborative process, we created the swirl icon for the ‘O.’ It pays homage to FableVision’s use of watercolors throughout the years and the ‘hand of the artist’ aesthetic that FableVision loves so much.”

Jamie had also shared a chicken, a baby yellow chick, as another option to replace the “O.” We couldn’t stop talking about it and when we asked her the story behind it, we found out that her daughter Kirra, a 15-year-old high school sophomore, designed it. 

“I was always encouraged to draw from a very young age and I’ve always loved drawing,” says Kirra. “I like to try out all different styles of art. I started making art as soon as I could hold a pencil—I can’t really remember not drawing.”

It was amazing to work with Kirra and watch her make her mark. We’re lucky to collaborate with young people during various co-design sessions on our projects, but to have her as part of our logo redesign process was the icing on our rebrand cake. We asked Kirra if we could see more of her doodles. That opened the door for a dynamic, rotating “logo icon” as Kirra shared her creativity and spark with us, and helped lead FableVision to its future.

Some additional doodles that Kirra drew for us as we workshopped the dynamic logo.

“I designed the chick, the flower, and the planet, and the chick is my favorite,” says Kirra. “I enjoy doing art as a hobby and it is something I’m interested in as a career. Listening to music while I create art is my main inspiration.”

Kirra’s flower and planet incorporated into our dynamic logo.

Our 16 icons – stay tuned for more! Can you spot Kirra’s drawings?

And we were certainly inspired by Kirra. Using her many designs as a starting point, we developed 16 changing icons. Sometimes our logo features Kirra’s joyful, pink flower, and other times it incorporates a silly, neon alien. 

We have more logo icons in the making. Keep checking in with us for fun icons that depict holidays, seasons, or favorite animals that are designed by our staff and creative community. “The beauty of the dynamic logo is that it gives us flexibility and reflects the joy and humor that we bring to our projects, while keeping our audience excited for more,” says Gary Goldberger.

And voila – after many discussions, sketches, designs, and brainstorming sessions, we love our new rebrand and are thrilled to keep sharing it.

We’re only 25 years into our 200-year mission and we’ll continue expanding our studio, partnerships, and offerings. We cannot wait to keep breaking through educational challenges and inspiring young learners – stay tuned for new logo icons and new projects!

Surprise! Here’s a brand new 17th icon that we just designed.

March FableFriday: Jonah Gaynor, Associate Producer

When Jonah works on a project, he brings not only his project management experience, game design background, and “spidey senses” that anticipate client needs, but also his sense of humor, creativity, and variety of interests. 

Jonah joined FableVision as a production assistant. Now, in his newly-minted role of associate producer, he takes more of a leadership role, with a comprehensive understanding of the FableVision process to ensure that projects are completed smoothly and thoroughly. 

“My game design background has a huge influence on how I produce projects in all phases,” he says. “My experience with being in the weeds allows me to better understand the needs of the project and the potential directions it could be headed in.”

Keep reading to learn about Jonah’s game design background, fun geography facts, and his fabled journey to FableVision!

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Congratulations on your promotion to associate producer! How does your position as an associate producer expand on your previous role as a production assistant?
I was very fortunate as a production assistant to work with many fantastic producers at FableVision, which was excellent preparation for moving into this new associate producer role. I learned many useful skills for the best management of a project, such as budgeting, client communication, and internal team structuring, productivity, and morale. 

As an associate producer, I take the lead on more projects and I am prepared to propose possible solutions for any issues we may run into. I’ll provide clients with a smooth process to avoid any bumps on the road.

How do you integrate your game design knowledge into your daily tasks? What’s your favorite part of the game design process?
My game design background helps me understand which direction to take a project in, while also identifying when certain ideas are taking us away from the scope of the project. I like to think of myself as a jack of all trades, master of… some.

I especially love the initial brainstorming phase of the game design process! There’s something really exciting about the first “great idea” that comes from the team. From a production perspective, I think about how, if at all, this brilliant idea will impact production, but I do take a moment to enjoy the byproduct of working with so many creative and driven people. We have a great team.

What are your favorite types of projects to work on?
I love working on projects where FableVision’s mission is compatible with the client’s mission, such as Keenville for the Georgia Department of Education. No matter the idea, aim, or timeline for a project, this meshing of visions makes the journey easy, fun, and seamless. Fortunately, this happens quite a bit!

What are some games you designed outside of FableVision?
My biggest undertaking was Maya’s Dice. It’s a 2D Cyberpunk RPG that uses the bluffing dice game liar’s dice instead of a more traditional battle mechanic. The game started as my Capstone project in my undergraduate program at NYU’s Tisch School of the Arts and grew from there. I tried to make something unique that would really put my skills to the test. It’s out now on Steam!  

And taking a step back for a moment, what’s your “journey to FableVision” story?
You want the whole story? Here goes: Jonah Gaynor was born on Feb. 8, 1897 to Alan Gaynor and Dr. Sharon Silbiger in New York City. From a young age, it was clear that there was something… strange about this child. While most young children played with LEGO and stuffed animals, Jonah’s parents would frequently find him in his room with a Trello board open and budget spreadsheets lining the floor. His first words were, “I have a passion for multimedia education-focused production management.”

In 1917, the United States Senate voted in favor of a measure to declare war on the German Empire, entering the US into the first World War. Fearing the draft as a 20-year-old, Jonah was cryogenically frozen in a warehouse in Boston. In March of 2021, FableVision stumbled upon the frozen Mr. Gaynor, and wouldn’t you know it, there was an opening on the team for a new production assistant.

Do you believe this story? According to my research, 30/30 surveyed FableVision Studios employees did not, with one stating “Jonah, I’m a little busy right now.” I guess I love storytelling as much as FableVision does. For a more straightforward answer… 

Jonah with former soccer star Frank Lampard.

From a young age, I was hugely passionate about media of all shapes and sizes. Entering college, I didn’t know exactly what I wanted to do, but I wanted to be involved in the production of amazing media. I studied Game Design at NYU, where I learned game design, game programming, production management skills, user experience design, and more. This helped me make my own independent games, take on producer roles in larger teams, and eventually lead me to FableVision. 

Seeing the job listing for a production assistant at FableVision, a company that I had heard of even though I was still living in New York at the time, was really exciting. The FableVision mission matched my personal one perfectly, and I knew it was an amazing opportunity to contribute to something I really believed in. And now each day I feel very fortunate to be doing just that.

And what are your current obsessions in this day and age?
Oprah’s Jonah’s Favorite Things 2022:

Podcast: This American Life

TV Show: The Midnight Gospel, Taskmaster, or Euphoria. It’s hard to choose!

Movie: Sound of Metal

Album: NFR by Lana Del Rey or A Moment Apart by ODESZA

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More About Jonah!

Favorite geography fun fact?
Bir Tawil is a chunk of land in northeastern Africa that both Egypt and Sudan claim is the territory of the other. Each country claims the Hala'ib Triangle to the east (which borders the Red Sea) based on how the modern-day countries were originally drawn over 100 years ago. Now, neither country dares to enter Bir Tawil because if it did, it would be recognizing the other country’s claimed border. Check your nearest map. If Egypt’s southern border is flat, that’s the border that Egypt likes. If it’s slightly jagged and comes north on the east side, that’s the border that Sudan likes.

Favorite video game?
Football Manager. You wouldn’t believe the number of hours I put into making the Czech team Bohemians 1905 into Champions League winners.

Favorite board game?
The Mind. The elevator pitch is that you’re collaborating with fellow players to play cards in the correct order, but there’s no communication allowed, meaning the only action you can take besides playing a card is waiting.

Favorite sport?
Soccer! The tactical depth, despite the simplicity, and its worldwide nature make it an amazing lens through which to learn more about the world.

Boston or New York?
Whichever you, the reader, likes more.

Favorite new area in Boston?
Walking across the Charles River, especially as the sun sets over the Boston skyline, is a new joy of mine. It’s fantastic getting the walk in on my way to or from the new FableVision Studios office.

Spreading the Love: One Love Foundation and FableVision Showcase Healthy Friendships in New “Friendlets” Animated Shorts

Episode 1: Cafeteria Conflict

One Love Foundation was founded in memory of Yeardley Love, a young woman who lost her life due to relationship abuse. The organization educates young people about healthy and unhealthy relationships, empowering them to identify and avoid abuse and learn how to love better. Its curriculum includes resources for middle school, high school, and college audiences, including videos, workshops, and peer-to-peer discussions.

One Love wanted to expand its videos to a younger audience as childhood friendships define the types of relationships we have in the future. The way we treat friends and friends treat us manifest into future friendships and relationships. 

To start their healthy friendships curriculum during a formative age, One Love partnered with FableVision to create five 45-second animated shorts to set an early example of healthy friendship behaviors.

Each episode sets up a familiar scenario between two friends and follows the same structure: a negative friendship interaction with “That’s Not Love” displayed, then the tape rewinds and the same scenario resets in a positive way, with “That’s Love” displayed. Through relatable scenarios, the animations focus on different themes of friendship, including isolation, belittling, honesty, independence, kindness, responsibility, respect, and equality.

By creating familiar, humorous scenarios with colorful, abstract, non-human characters, FableVision and One Love aim to help elementary-aged children understand the importance of communication and appropriate responses in healthy friendships.

Episode 2: Carnival FOMO

“I’m excited about this project because we had a diverse, inclusive design process to appeal to a wide range of children,” says Christina Kelly, Lead Artist at FableVision. “With the abstract, gender-neutral characters, we wanted kids to find personal relevance from the situations—maybe they’re crushes, maybe they’re friends. We also included subtle nods to diversity throughout the backgrounds, like adding a Pride flag in the cafeteria or a crutch in the bedroom. Through the designs, we hope that kids will connect to the videos and take away the messages about love.”

As a studio that seeks to promote inclusivity and love, FableVision is proud to partner with One Love to help children develop happy, healthy friendships. Read on for more information.

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A Closer Look Inside:

Episode 1
Topics covered: Isolation, Belittling, Honesty, Equality
A classic cafeteria conundrum—what happens when you want to sit with your best friend only, but your best friend wants to sit with a group? Zain and Amaru figure out how to communicate their feelings and where to sit so that everyone is happy.

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Episode 2
Topics covered: Volatility, Trust, Possessiveness, Independence
While playing video games, Ehko realizes that Kazu and Amaru went to the carnival without them, and they accuse Amaru of lying and having other friends. In the redo, Amaru has a chance to explain their perspective, and Kazu can think about how to respond.

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Episode 3
Topics covered: Intensity, Comfortable Pace, Betrayal, Kindness
What do you do when your friend invites you to spend a long weekend together, but you need some alone time? Zain and Amaru find the perfect balance for their weekend.

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Episode 4
Topics covered: Guilt, Fun, Deflecting Responsibility and Accepting Responsibility
Kazu finds an unflattering picture of themselves online that Zain posted, and accuses Ehko of sending that picture to Zain. Ehko rejects Kazu’s concerns by saying it’s not a big deal. In the redo, Ehko and Kazu work together to find a solution to this problem. 

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Episode 5
Topics covered: Sabotage, Manipulation, Respect, Healthy Conflict
When your and your friends’ opinions differ, it’s easy to yell your thoughts into a void without listening to your friend. Ehko and Amaru figure out how to discuss their perspectives on healthy eating and resolve their differences for a science project.

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To help identify what is love and what is not love, watch the episodes and participate in the workshops through One Love's Education Center.

New Year, New Logo: FableVision Celebrates 25 Years with a Fresh Look

As we celebrate our 25th anniversary, we’re ecstatic to share FableVision’s new logo! We’re continuing to collaborate with amazing partners to create “stories that matter, stories that move.” Our mission to inspire, teach, create lifelong learners, and move people to action has never been more important. Our fresh look pays tribute to the whimsy of our original logo with a more contemporary design to “draw” us into the next chapter of FableVision’s work.

FableVision was founded in 1996 by Peter H. Reynolds, Paul Reynolds, Gary Goldberger, and John Lechner. “Something really special was born when we launched FableVision 25 years ago,” shares Peter H. Reynolds. “We have an incredibly talented team of kindred spirits assembled and it made sense to honor the creativity that drives our studio with a refreshed purpose to do good in the world–and with that came the desire to rethink our logo.”

The original FableVision logo was designed by Peter during an early creative retreat to New Hampshire. The weekend was informally known as the “Let’s Build a Studio” retreat and it was then that the logo took shape. It featured his signature handwriting, and the “hand of the artist,” an aesthetic we’ve always loved, was portrayed through its “retro” or “diner-esque” vibe. 

“Twenty-five years feels like the right time to think about our brand from a fresh perspective,” says CEO Paul Reynolds. “Our mission to move the world to a better place through story, media, and technology has never wavered and continues to drive us.”

The core of who we are remains consistent throughout the years. We have a 200-year mission to move the world to a better place through story, media, and technology. As media continues to emerge and evolve, we want to keep changing with it.

“A lot has happened over the course of our history and as we started to think about what comes next, the redesign embodies a future for FableVision with a larger and more encompassing focus,” adds President Gary Goldberger. “With a new logo and new office, we also have a revived, new energy to take on educational challenges and inspire learners of all ages.”

Our new logo still encapsulates a playful personality. It importantly includes the word “studios,” which wasn’t integrated into our logo until now. The gray burst background calls back to the energy of our original red, orange, and yellow starburst. It works well on white and black and is clearly legible. 

“We like the play on varying ascenders and descenders–who wants to stay ‘inside the lines’ anyway?– and the mix of tilted upper and lowercase letters felt like just the right amount of quirk,” says Bob Flynn, Director of Art and Animation.

To honor our fondness for hand-drawn flair and whimsy, a spiral replaces the O in FableVision. The O is interchangeable with various icon doodles from the artists on our staff and our wider creative community. One image didn’t encompass all that was FableVision, so we decided to add a dynamic design element that can be ever-changing. Sometimes you see our logo, it may feature an alien; other times it may sport a cup of tea. 

“Our new look reflects the spirit, joy, humor, and warmth we bring to all studio projects,” says Sarah Ditkoff, Vice President of Strategic Partnerships. “It also has an element of surprise with the changing icons, which is something our clients know us for, and we were able to effectively channel that into a look that will soon become synonymous with our brand.”

While we will love and cherish our original logo, we hope you’re just as excited about our fresh look as we are! Keep an eye out for the new logo and its fun iterations in our future projects. Stay tuned here for updates on new collaborations ahead.