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FableVision’s Morning Mixtape: A Commuting Playlist

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Ah, the days of mixtapes—when you’d collect a stack of blank cassettes or CDs and carefully create a list of your favorite songs to enjoy with friends or loved ones. Playlists are the modern day mixtapes and the desire to share good music has never faded.

Morning commutes, especially, are a great time to put on your favorite playlists and get into the right frame of mind for work. FableVisionaries travel to the studio in all different ways: train, car, bus, bicycle...even by foot. No matter what mode of transportation each FableVisionary chooses, we all have one mission in mind: arrive at the studio ready to work hard and be creative. Music can make or break a morning, so we’ve put together a mixtape (technically it’s a playlist, but we’re feeling nostalgic) of the studio’s favorite songs for the morning commute.

Continue reading to find out what songs get our team members energized and ready for the day!

A playlist featuring The Killers, Lizzo, Grimes, and others

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“The Man” by The Killers
“I especially love playing this before a big meeting, it makes me feel invincible!” (Sarah Ditkoff, Communications Director)

“Juice” by Lizzo
“I love an upbeat song that I can cycle to on my commute!” (Allie Caton, Production Assistant)

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“Kill V Maim” by Grimes
“It's probably super weird, but listening to Grimes makes me feel like a fierce warrior that can take on anything. Sometimes lyrics are secondary to the beat for me, so really, I just feel like it’s a music video in the morning of me getting ready to kick butt.” (Christina Kelly, Production Designer)

“Spotlight (Oh Nostalgia)” by Patrick Stump
“The song is all about removing yourself from the endless spiral of reliving past mistakes and sadness, and focusing on the here and now of how awesome you are. It helps me break out of tallying the pile of things that need to get done today, and instead celebrate the fact that I am about to go work with my amazing teams and make awesome games!” (Melissa Schoeller, Associate Producer)

“Hymnal” by Open Mike Eagle
“‘Hymnal’ is a great song about pushing past obstacles and owning mistakes when you're trying to create something:‘To thine own self be felt-tip.’ The track starts off sleepy, but by the time Sammus finishes her verse, I'm ready for my day!” (David Welsh, Production Assistant)

“Unlock It” by Charli XCX
“High-energy PC Music pop is, in my opinion, the best thing to listen to for my walk from the train every morning.” (Nathan Wentworth, Junior Developer)

"Unwound" by Tomtsu
“Along with the fact that this song really gets my toes tapping, my son is the drummer. Hard to believe these guys are only in high school.” (Brian Grossman, Technical Director)

“Someone To You” by BANNERS
“It’s the type of song that makes me want to run and do karate kicks in the air.” (Eileen Moynihan, Marketing Intern)

"The Killing Kind" by Marianas Trench
“One word: drama. This song never fails to energize me in the mornings, and it also has beautifully crafted lyrics and literary references that get me in the right frame of mind for the creative writing I do at the studio.” (Monica Chen, Marketing Coordinator)

“Fight Song” by Rachel Platten
”’Fight Song’ was the anthem of Hillary Clinton's presidential campaign, and its meaning for me has shifted over time. At first, it symbolized the possibility of finally breaking the glass ceiling. Then it made me cry every time I heard it. And now it reminds me that we have to get up and keep going in the face of adversity.” (Leigh Hallisey, Creative Director)

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March FableFriday: Monica Chen, Marketing Coordinator

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A dedicated and quick-witted writer, Monica Chen’s skills in marketing are undeniable. The face behind much of FableVision’s social media content and client communications, Monica is constantly changing and adapting to the demands of her role. Clients are always in good hands with Monica—a professional, yet personal, experience is guaranteed when Monica is leading the charge.

Monica juggles countless tasks throughout her days as FableVision’s Marketing Coordinator, and balances her responsibilities skillfully. A master manager of schedules, spreadsheets, and creative communications projects big and small, there is no job that Monica cannot handle.

“A lot of my focus as a writer has been on the human experience,” Monica says. “I definitely think that translates into how I approach writing marketing content for the studio because I constantly try to consider how the people we design and develop media for, not just our clients but also the audiences who will be using the product, will read the content and internalize the messaging.”

Monica is a 2018 graduate of Ithaca College with a passion for writing, music, and Chipotle. An admirer of art in all forms and a passionate storyteller, Monica blends seamlessly into FableVision’s mission of making “stories that matter, stories that move.”

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Tell us about your FableJourney! How did you hear about FableVision and what brought you here?
I heard about FableVision when I was introduced to Sarah Ditkoff, FableVision’s Communications Director, by an Ithaca College (IC) alum. After emailing back and forth with Sarah a couple of times, I came in for an informational interview at the studio. During that meeting, I told Sarah a bit about my life, what I studied at IC, my previous marketing experiences, and where I was in the job search process. She gave me some more information on FableVision Studios, as well as advice for me as someone looking to enter the marketing field fresh out of college. I remember leaving that meeting and texting my best friend in the elevator before I even left the building: “This place is everything I’ve ever wanted in a job. I want to work here so bad.” At the time, there were no open positions, but a few months later Sarah emailed me about the open Marketing Coordinator position, and I immediately jumped at the opportunity to apply.

How do you approach marketing and outreach for FableVision? From your vantage point, what’s unique about our place in the industry?
When I first started working here at FableVision, I really appreciated and continue to appreciate the time and care we put into how we talk to our audiences and how we talk about our projects. When we speak with clients and prospective clients, we’re not just marketing products, but really we’re marketing the talent and skills in the studio. We’re marketing the experience of working with us and the impact that the product—whether it be a game, an app, a website, an animation, or something else—can have on the people our client wants to reach. In our outreach, we focus on the learning outcomes and the positive messages of our projects to provide helpful resources and supplementary tools to help learning spaces engage students. And because of where we are in the edtech industry, we can focus on the larger goal of fostering creativity and lifelong learning in everything we write and post.

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You recently graduated from Ithaca College. Tell us a little bit about your education there!
I majored in writing and minored in integrated marketing communications and the Honors Program. Although I chose not to pursue a specific concentration within the writing major, a large part of my focus was on fiction and poetry. I had some incredible mentors in the Writing Department and, with their support, I was able to complete a lot of projects I am quite proud of, including a number of short stories, a collection of poetry, and a short novel. In my minor courses, I studied a wide range of marketing-related topics, including strategic communication, public relations, advertising, copywriting and art direction, graphic design, and generalized marketing strategy.

Outside of my courses, I also had the opportunity to participate in many extracurricular activities, student organizations, research projects, and community service activities. One of my favorite projects was the Ithaca Pan Asian American Film Festival, which I helped plan during the last three years of my undergraduate career. As part of the festival planning process, I took the film festival class. In the course, we watched and discussed Asian American films, studied the historical and social context behind Asian American representation in media, helped organize and plan festival activities, and corresponded with festival participants, filmmakers, and sponsors. One of my main roles on the marketing committee was designing our marketing materials. My first year with the festival, I just started learning graphic design in my minor, so I had to teach myself how to use Photoshop (with the help of a lot of YouTube tutorials) in order to create the posters and brochures we needed. The following two years, I designed the majority of the posters, brochures, flyers, and other marketing materials. It was a great learning opportunity for me and the skills I gained from creating those deliverables helped me a lot in my marketing and advertising courses, as well as in my internships and eventually my marketing career after graduating.

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As both a practicer and consumer of art, what is your favorite art museum that you’ve been to? What is one you’re dying to visit?
For practically my whole life, the Museum of Fine Arts in Boston was my favorite art museum because when I was growing up, my dad would often take me there on weekends and during school vacation. It will always have a special place in my heart; however, the Van Gogh Museum is definitely another top contender. I was able to visit the museum two years ago when I took a trip to Amsterdam during my semester abroad in Ireland. Vincent Van Gogh has been my favorite artist for years and seeing his life chronicled through his art was incredibly moving. I cried while watching a documentary showcase at the museum—the way he captured the beauty in the world around him despite his intense internal struggles has always had a big impact on my view of life and of my own art and writing.

One of the museums that has been at the top of my list to visit is MORI Building DIGITAL ART MUSEUM: teamLab Borderless in Tokyo. Digital art is definitely something I have become more interested in as I have learned more about graphic design. Also, from what I’ve seen in pictures and videos, the museum has some really captivating and beautiful exhibits.

If you had unlimited time and resources to pick up one new skill or hobby, what would it be?
I would love to learn how to make videos, including filming and editing. As someone who has spent countless hours watching videos on YouTube, I am always in awe of the creativity of a lot people on the platform. While some of the YouTubers I watch have backgrounds in media production or film, the majority of them taught themselves filming and editing tricks over time as they continued to post content, or they got help from other YouTubers. I think video is an exciting avenue for storytelling, especially with the mix of visuals and audio. I am always impressed by those who experiment with language, music, transitions, animation, effects, and so on in their videos. Video is something I’d love to explore in both a personal and professional manner.

We’ve heard you’re really into seeing live music! If you had to pick any three bands or artists, what would be your dream concert lineup to go see?
This is an incredibly difficult question, so I’m going to start off by saying that my number one dream concert lineup would probably be 5 Seconds of Summer (5SOS), Panic! at the Disco, and Queen.

I’m going to follow that statement up, however, with a list of other dream concert lineups because I’ve always been terrible at picking favorites: 5SOS, All Time Low, and blink-182. All past and current members of Celtic Thunder. Mayday Parade, Taking Back Sunday, and My Chemical Romance. Paramore, Fall Out Boy, and Panic! at the Disco. All Time Low, Marianas Trench, and 5SOS. 5SOS, Little Mix, and Panic! at the Disco. Waterparks, ONE OK ROCK, and 5SOS. With Confidence, State Champs, and 5SOS. 2NE1, Epik High, and BIGBANG. EXO, GOT7, and BTS.


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More About Monica:

Favorite Panic! at the Disco song:Nine in the Afternoon.”
Fiction or Nonfiction? Fiction.
Sunrise or sunset? Sunset.
Early bird or night owl? Night owl.
Book or Kindle? Book.
“Modern art,” yes or no? YES.
Favorite genre of music? Pop punk.
Best Boston sport? Hockey, of course (I grew up playing ice hockey)—go Bruins!
Chipotle order: White rice, black beans, chicken, mild and medium salsa, corn, cheese, guacamole, and lettuce. I also like to add the Chipotle and regular Tabasco sauces on top. I would eat this every day for every meal if I could.

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From the Musical Mind of Laurie Berkner

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Laurie Berkner’s music is made for toe-tapping. With roots in early education, Laurie began her illustrious career in the niche genre of “kindie-rock” by producing catchy tunes for her students. Since then, Laurie has made a name for herself with charming, kid-friendly, parent-approved hits that include a creative medley of words and sounds to delight her listeners. Recently, she teamed up with FableVision and our Vice President of Creative, Tone Thyne, to bring the spirit of childhood whimsy to Zebra Penguin Skunk: Beach, the new animation from Sesame Studios that introduces young learners to an early understanding of engineering and creative problem-solving concepts. Right from the start, the project was a perfect fit for Laurie.

“To me, music is about connection. We use it to connect to concepts and to connect to other people, both of which are vital learning tools. The whole musical theme came to me the very first time I sat down and played along to the video,” says Laurie. “With this piece, I was purely inspired by watching the animation. I immediately heard a ukulele—partly because it takes place at the beach and because the uke can be made to sound simple and innocent.”

Read on as we chat with Laurie to learn more about how the two-toned trio of Zebra, Penguin, and Skunk sparked her creativity, her process behind composing a musical score, and all the new projects up her talented sleeves. And be sure to tune into Zebra Penguin Skunk: Beach exclusively available today on Sesame Studios!


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The New York Times calls you theAdele of the preschool crowd.” How did you become interested in the “kindie rock” genre?
I started out as a preschool music teacher in various schools and daycare centers, and began writing songs to sing with the kids I saw every day. This was long before the term “kindie rock” had been coined. I loved the creativity and immediacy of making music with young kids and was thrilled when I realized I could actually make a career out of it.

What attracted you to Zebra Penguin Skunk: Beach?
As soon as I saw Zebra Penguin Skunk: Beach I fell in love with the animation. I had been thinking a lot about how I would like to try my hand at scoring something visual and paying a lot of attention to other people’s work in that field. It was such a wonderful surprise when FableVision reached out to me to work on this project! I was excited to create music representing these adorable characters who express so much without using words—just the way young children often do—and was immediately inspired the first time I sat down to explore some musical ideas. 

What was the process like working with FableVision and Tone Thyne on this project?
It was fantastic. Tone is not only funny, fun, and extremely easy to work with, he is also exceptionally talented. I fully trust his artistic instincts—especially when it comes to creating content for kids. The process could not have been smoother or more pleasurable.

Neither Zebra, Penguin, or Skunk speak with words, but your music plays an important part in conveying the engineering challenge the trio face. When you were composing the music for Zebra Penguin Skunk, how did each of the characters inspire you?
I wanted Penguin to start out as the happy whistler and for that happy theme to go away whenever a challenge arose. When Skunk joins him and Penguin starts again to build a sandcastle, we hear the happy whistling come back. When they are both clearly disappointed at not being able to stop the water from ruining their work and Zebra finally appears, there is a pause in the whistling as we wait to see what he might do. The happy theme comes back as Zebra builds a wall—which finally allows them to protect their feat of engineering! I also loved using my guitar to express both the sad moments when the ocean would get the better of their structures and the bright spots of triumph when something they did worked!

Music is a crucial component of early childhood learning and development. As a former music teacher, why do you think music education is so important?
Music provides us with ways to express ourselves so that others understand us better and we get better at communicating. It allows us to use our creativity through our bodies and our minds, so it’s accessible to almost anyone. It is the best way to incorporate new information and to retain it. I think that shared musical experiences give us all a more open way of viewing the other people we share this planet with, both culturally and individually.

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Your new book releases November 7 from Simon & Schuster, based on your popular song, Pillowland. What can you tell us about the book and what it was like adapting the song with Camille Garoche’s art?
I am so proud of this gorgeous book. I say that having had very little to do with the artwork! Unlike my previous picture book, We are the Dinosaurs, illustrated by Ben Clanton, where we talked through many ideas of what story the pictures would tell before he started working, Camille took the text she was sent and just ran with it. She uses a technique that is a combination of collage and diorama, and then she photographs her creations and finesses the final pictures digitally. She really created stunning illustrations for Pillowland and invented a visual dreamworld that beautifully expresses the ideas in the song. I love her portrayals of family in the story and characters in the music. 

Do you have any upcoming dates where people can hear you perform?
We will actually launch Pillowland at a release party on November 4 at the Peter B. Lewis Theater at the Guggenheim Museum in New York, NY. I will do a very short musical performance, read from the book, and sign the copies that are included in the ticket price. There will also be an ongoing art workshop based on Camille’s illustrations.

Laurie and her bandmates

Laurie and her bandmates

Prior to that, I will do a Facebook Live concert on November 1 in honor of National Brushing Day. I’ll be sharing my tooth brushing song that I wrote for Tom’s of Maine and give everyone a sneak peek at the book.

I’m also performing many holiday shows with the band in November and December as well as solo shows coming up as soon as January 2018. You can see all of the details here on the concert page of my website

Any other new projects you’re working on?
Yes! We are just starting rehearsals for a project that I wrote the music for. It’s an Off-Broadway family musical produced by New York City Children’s Theater (NYCCT) called Interstellar Cinderella, based on the picture book written by Deborah Underwood,  with script by NYCCT’s Barbara Zinn Krieger. The story is a futuristic and feminist take on the original fairytale that is inspiring and fun! In a totally different musical direction, I also just released an album called Laurie Berkner: The Dance Remixes, where I made EDM (Electronic Dance Music) versions of 14 of my classic songs. I think it came out really well, and it’s a great way to get younger kids up and moving while providing older siblings with a trip down memory lane. 


Check out Zebra Penguin Skunk: Beach! and be sure to subscribe to Sesame Studios for brand new videos to make you smarter, stronger, and kinder!

 

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