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June FableFriday: Jill Letteney, Producer

Jill Headshot

With an extensive background in project management and event coordination, FableVision Producer Jill Letteney brings her masterful organization skills to every project she works on. She ensures that everyone knows what’s going on and there’s no miscommunication between the client and the creative team. 

“It’s certainly a balancing act with creative and timeline – they are equally important on all of our projects,” says Producer Jill Letteney. “I throw a lot into planning and scheduling in the initial stages, planning backward to ensure that we can meet deadlines.”

Read the FableFriday to learn more about Jill’s favorite type of work, most rewarding part of producing, and love of museums.


What’s your “journey to FableVision” story?
My introduction to FableVision came quite some time ago from former Developer Erin Carvalho. I remember her telling me about the animation and games she developed from a studio housed in the same building as the Boston Children’s Museum.

Years later, once my kids went back to learning in school, I expressed interest in freelance work and Executive Producer Peter Stidwill reached out about producing a short animation for the National Action Alliance. I had the best time working that summer with the FableVision team and felt a tremendous sense of accomplishment when we completed the project. I knew I wanted to do more. When FableVision offered me another animation project, I jumped at the chance and I’ve been happy to work alongside such creative, fun professionals ever since.

Kiawah Island

You have an extensive background in project management and event coordination. How did you transition to production?
Project management has been at the core of every job I’ve held. No matter the role, special projects and events pop up, and I’m happy to take on coordinating. Transitioning to production was easy since it involves scope, scheduling, planning backward from a deadline, and breaking large tasks into smaller ones. At FableVision, I know who to turn to if I run into obstacles. Troubleshooting issues can be fun and productive when you are working with the right people.

What type of projects do you like to work on?
I really enjoy animation and seeing the components of a story unfold over time. There are so many little details that we have to think about when it comes to character designs, backgrounds, and story. It’s like assembling a vibrant, moving puzzle. 

I also like producing live-action projects, from getting to know the crew to working on set. We recently filmed a series of videos where we put in a lot of hours to get everything shot in two days, but it was a lot of fun. And the studio we partnered with, Sound and Vision Media, featured us on their Facebook and YouTube pages.

Cliffs of Moher

How do you work with other team members to produce the best possible projects?
I try to stay as organized as possible so team members have access to everything they need to do their best work, like art assets, script copies, brand guidelines, storyboards, and schedules. I work to facilitate communication between clients and project team members so people aren’t spending time shuffling through various communication tools. It’s a challenge to tell a story or deliver information in short form and I’m always amazed at how effortlessly our artists, writers, and developers can work to pull it all together.

How do you balance the creative and timeline on complex projects?
I’ll share a high-level schedule with our clients so they know where we are throughout the project. I try to schedule meeting time with team members before we enter a new phase, like design, animation, or development, so we can discuss our project goals, assess existing work, and address any concerns or potential conflicts. 

Once I’ve established a solid structure for the project and we know our direction, it’s easy to let the artists take charge of their work. And I’m never disappointed with the quality and quantity of work they put out. I truly believe we have some exceptional talent here!

What are the most challenging or the most rewarding parts about being a producer?
The most challenging part is keeping track of the moving pieces as we near a deadline. Fortunately, we use tools like Basecamp, Slack, and Trello so I know where we stand. I also work with fantastic production assistants who jump in to support so I can focus my energy where it’s needed. And without a doubt, the most rewarding part is hearing and seeing how happy our clients are at the end of a project. When they return later with new work, I get all of the good feelings again.

What advice do you have for aspiring producers?
Don’t overlook your creative intuition! Trust your gut and speak up when you notice something – that will help streamline the projects and bring them to their fullest potential. 

You’re involved with several Harvard groups! Can you talk about your work with Harvard Square Script Writers and Harvardwood?
These writing groups kept me connected with people and the outside world during the pandemic! Screenwriting is such a craft – I admire writers who can tell a meaningful, visual story in just 90 pages. Depending on my schedule, I try to review one or two scripts per month, providing notes and feedback to help writers craft more realistic characters and dialogue. I’ve read some amazing work and I always leave these meetings inspired to write and collaborate. Fortunately, I can carry that into my work with FableVision. It’s a great feeling to have my hobbies inform my professional life and vice versa.

We heard you’re a big fan of museums – tell us more!
I love museums – they’re the first thing I want to see when I travel somewhere new. When my dad moved to Philadelphia, he and I visited four museums in two days. As an undergraduate student, I studied Classics and Historical Linguistics and spent a lot of time at the MFA deciphering funerary inscriptions in Latin and Etruscan. Then I got my graduate degree in Museum Studies and worked closely with the MFA Boston, Harvard Museum of Ancient Near East, and the Brooklyn Museum on various research projects.

Museums are responsible for so much when it comes to their audiences: quality content, meeting educational goals, and online and in-person accessibility, among others. Exhibition design has similar processes to multimedia production, except I don’t have to handle fragile, ancient artifacts.

More About Jill

Favorite show?
Mad Men! I’ve rewatched the entire series five times and always discover something new. My husband bought me the box set recently so now I’m enjoying the director’s commentaries.

Favorite game to play with your kids?
Mario Kart – I used to be able to beat them. I’ve also been playing a lot of FableVision games with them recently, like Echo Explorers, Bubble Build, Claw Control, and Lights, Camera, Budget!, to prepare for new projects. It’s fun to see what attracts their eye in games and they give me very honest feedback when it comes to what they like and what they don’t like.

Favorite holiday?
My grandfather’s birthday was March 17, so St. Patrick’s Day was a big deal for my family. We celebrate every year with a parade, live music, food, crafts, games, and prizes. I basically start planning right after Christmas because it gives me something to look forward to in the spring.

Favorite band?
I love Radiohead but I haven’t seen them perform live yet. :(

A Jill fun fact that most people don’t know?
My cousin Dillon and I inspired a children's song: “Jillian Dillon (The Hippoplatypus).” (For the record, I am neither part hippo nor platypus, but I hope to see each in their native habitats one day).

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FableVision Celebrates Sesame Street’s 50th Anniversary

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To commemorate their 50th anniversary, Sesame Street is taking to the streets of the United States to meet kids in their own neighborhoods. From February until December, the beloved muppets will leave Sesame Street to travel cross-country and interact with their fans young and old, symbolizing the spirit of Sesame Street: that it’s for everyone, everywhere. Sesame Workshop will also publish a study on the state of children and their families in an effort to provide insight into how they can continue to support them.

Here at FableVision, we’re celebrating by looking back on our collaborations with Sesame Workshop. From online interactives to live action videos, the media we created further Sesame Workshop’s mission to help kids grow smarter, stronger, and kinder, and we’re proud of the creativity and teamwork that was involved.


The O Show

Modeled after The Oprah Winfrey Show, The O Show is an animated short FableVision created for Sesame Workshop to help preschoolers build letter recognition skills. The host of the segment, our friend “O,” interviews her orangutan buddy, Otto, about about his breakfast filled with “o” foods, and an octopus pal, Ophelia, about her food-flinging juggling. The segment, aimed to help preschoolers learn a letter of the alphabet, includes elements of humor that parents can appreciate as well. Voiced by Oprah Winfrey herself, The O Show is a delight for parents and kids alike.


The Silliest Counting Show

Follow the adorable antics of four-year-old Victoria and one-year-old Otis as they count six blocks and a fox in Sesame Studios’ The Silliest Counting Show. With story, script, and graphics created by FableVision, and original music and live-action footage produced by Big Breakfast, The Silliest Counting Show was destined to be a lighthearted, fun-filled success.

As Victoria plops each of the six plush squares in front of Otis and counts aloud, Otis eagerly pulls each one into his lap and giggles as he tosses them back to the carpeted floor. The live-action video is fun and silly while promoting early counting skills, patience, and problem solving. Victoria knows Otis is little and just wants to play! Ever-patient Victoria keeps counting and laughs along with her friend, collecting the blocks off the floor as she goes. After she is done counting to six, Victoria hands Otis a plush fox and both giggle. The quirky video is available for enjoyment on the Sesame Studios YouTube channel.


Zebra Penguin
Skunk: Beach

I bet you didn’t know a zebra, penguin, and skunk could teach a kid about engineering! In Zebra Penguin Skunk: Beach, Penguin, Skunk, and Zebra put their minds together to solve a common beach day problem. Penguin wants to build a sandcastle, but all castle-building efforts are thwarted by the ocean waves. After Skunk comes along with a shovel and helps Penguin rebuild, another wave comes crashing through and knocks down the new sandcastle. As Penguin and Skunk sit sadly on the shore, Zebra wanders over and builds a wall out of sand. The three create a beautiful sandcastle behind the wall, and it is finally safe from the waves. The cute and inspiring short video emphasizes the importance of teamwork, perseverance, and problem solving. FableVision team members brought together the script, story, animated title card, and motion graphics, and the studio enlisted the help of Duncan Studio to create the colorful, soft animation of the beach scene.


Spinner Engines

Spin the wheel to play HTML5 interactive games “Grover’s Playground Workout” and “A Little Help From My Furry Friends” on Sesame Street in Communities, a free online resource for parents that provides information on how to best support children 0-5 and provides activities for those children to help them learn and grow. In the game “Grover’s Playground Workout,” FableVision artists animated Sesame Street monsters and arranged them on a spinner, so kids can either click the spinner to select a monster at random or choose a monster they like best. Once a monster is chosen, that monster displays three different physical moves that kids can follow to practice healthy habits!

“A Little Help from My Furry Friends” utilizes the same spinner model, but the spinner is designed to land on a topic related to stress or coping: notice, imagine, count, move, hug, and listen. When the spinner lands on a topic, a video pops up on a separate screen and features a monster discussing the topic. With the help of a Sesame Street friend, feelings don’t have to be scary!


Check out Sesame Street’s 50th anniversary campaign #Sesame50 here and take a peek at our full portfolio to see the other amazing projects our team has created.

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Go on safari with National Geographic Kids and FableVision

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Every day I’m on a safari. Okay, not a real safari, but I’m regularly on Buzzfeed checking out a cute animal video to share with friends. Nothing brightens my day more than a hilarious home video of a dog barking out a song or unlikely animal friendships. I guess you could say I take after Leo (not DiCaprio).

Leo is a kid on a mission to rescue animals. AND he’s the host of a new series of videos FableVision created to promote National Geographic KidsMission Animal Rescue book series and encourage kids to consider what they can do to help endangered animals. Cool, right? I think so.

Combining FableVision’s signature blend of humor and animation and National Geographic’s footage of adorable animals – we created four “awwww”-causing videos. Because the videos highlight the books, each video focuses on a different animal – lions, wolves, polar bears, and elephants – and mixes live action footage with animation to share facts about the animal, factors affecting their endangerment, and suggestions for ways kids can raise awareness about the endangered animal.

So you can’t afford the ticket to Africa to save the lions, but what can you do? Leo knows.

In each video, Leo talks about the endangered animal and shares ways kids can raise awareness about the animals. In the lion video, Leo is ready to start an uproar about the problems lions face in Africa and what people on the ground are doing to protect the animal. He encourages kids to spread the word by making things that will trigger a conversation about the bigger picture – like creating lion art – and then connecting with a community.

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What will you do to help raise awareness about endangered species? Why not start by sharing one of these videos during your lunch break today? I mean come on, who doesn’t want to coo over a lion cub? 

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