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April FableFriday: Beth Santarpio, Senior Producer

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Senior Producer Beth Santarpio took a risk early on in her career to find what she truly wanted to do professionally. Upon graduating from the University of Miami with a Bachelor of Science in Communication, Beth drove to Los Angeles with no job or housing lined up in search of a meaningful job.

“The desire for a fun job wasn’t a new revelation upon graduation, but rather one that had been evolving for quite some time,” says Beth. “I knew that I wanted to do something that would be impactful to people, and it was Jerry Bruckheimer who ultimately inspired me to go against the grain and pursue something in the media arena. There’s something unforgettable about reaching and resonating with an audience and having them affected by your work.”

After working for Disney Character Voices and Buena Vista Games in LA, Beth moved to Boston and worked as a producer for a game developer for a few years before ultimately joining the FableVision team. As Senior Producer for FableVision Studios, Beth manages a number of multi-faceted creative and technical projects. A seasoned media producer, Beth expertly balances product quality and client service in all of her work with FableVision partners.

Beth’s path to FableVision shows the importance of taking risks and adapting to change in the pursuit of her passions. A skillful and accomplished producer, Beth has a lot of advice for up-and-coming professionals interested in entering the media and edtech fields. So let’s dive in and learn more about how Beth came to FableVision and how she creates a supportive and creative team dynamic!

You’re a new FableVisionary. Welcome aboard! What brought you to FableVision and what are you most looking forward to?
I actually encountered FableVision a couple of times in different capacities throughout my professional career. I was first introduced to FableVision by a business colleague a long time ago when I moved to Boston. Then, a handful of years later, I worked with FableVision as a client during my time at Houghton Mifflin Harcourt. As a result, several months ago, when I began to reevaluate what I wanted to do professionally, FableVision immediately came to mind. One thing led to another, and here I am! I’m excited by the diversity and purpose of our projects and the amazingly talented team of people I get to work with on those projects.

What advice do you have for budding producers?
Be confident, be humble, and work your butt off.

As a senior in college, I interned at the Miami-Dade Film Office and worked 40+ hours a week at a local advertising agency, handling South Florida film marketing and PR for Buena Vista, Paramount, and MGM. After graduation, a great student resume put me on the short list at a few go-to temp agencies in LA. One of my first jobs was with Disney Character Voices as Production Coordinator. To say I loved it was an understatement. I learned every inch of the department and even designed an online production management system (that was innovative back then!) for them. After about 6 weeks, though, the position I was trying to fill was temporarily given back to a former employee. I was devastated. However, I trudged forward and paid some dues, putting in a week at Hollywood Records and a week at Def Jam Records (both in Finance) before getting the call that Disney wanted me back! And that’s how it all started.

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How do you create a supportive environment where everyone feels they can share ideas?
I really encourage my team(s) to be as involved as possible from the launch of a project. This gets everyone invested from the beginning and helps to establish a good foundation for the inevitable production tensions. I also communicate with my team regularly and try to create a dynamic where they feel comfortable expressing their thoughts, even when there are disagreements. Although the producer is in charge of keeping the team on course to meet the client’s objectives, the process won’t run smoothly if operated like a dictatorship. My role as producer is to provide information, resources, support, and guidance, as well as to empower my talented team members to do what they do best.

How do you balance the creative and production processes?
I tend to share a lot of the big picture thinking behind any particular project. There are often a lot of competing objectives on a project, and I feel like everyone has a much smoother time tackling the “what” when they’re informed of the “why.” When working with tremendously passionate people, it’s natural to get attached to your own part of the process and lose sight of how it fits into the larger goals, especially in the context of change. Change is inevitable in production, as are creative differences and sacrifices. Production is as much managing the human element as it is dollars and deadlines. There’s an art to it all; every day and every project brings new opportunities to learn from and build upon.

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What team dynamic do you feel is most important for a production team?
There’s never just one, or a couple of things, that make or break a great team. Personally, I’m big on accountability. Early on in my career I was told: “As the producer, it’s always your fault.” This sounds harsh, but it taught me that, to be a successful leader, you can’t defer blame or make excuses. You have to own it and move on. Getting bogged down in mistakes or setbacks doesn’t benefit anyone. There’s a tremendous amount of respect that comes from accepting responsibility and maintaining the focus and determination needed to reach a successful outcome.

It looks like you’re a Disney veteran. What were some of your most magical moments as a Disney employee?
Every moment was magical, of course! I had an amazing role with Disney Character Voices for a number of years. I’m grateful for the time I spent there because we really were like family. The hours were long, but we all truly loved what we did, so we couldn’t imagine it any other way. It was an incredible time in the company too. From attending VIP Walt Disney World press events, to being on board the maiden voyage of the Disney Wonder to roaming New Orleans with the Fab Five, I don’t even know where to begin!

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We heard that you’re a “tinkerer.” What project(s) are you currently working on and how does making in your spare time relate to your professional life?
My chickens are my latest personal passion. I love animals, but I never thought I’d be a chicken whisperer. When my flock grew from six girls to twelve, I decided I would design and build a larger coop out of primarily salvaged materials. Let’s just say that it’s coming along at its own pace. It’s kind of an enigma really, to thrive and enjoy working in a deadline-induced panic professionally, but to have personal projects that seem to get caught in the perpetual hamster wheel.

Rumor has it you and your husband enjoy the outdoors. What are your favorite activities?
We’re a couple of adrenaline junkies. At various times in our lives, we’ve been avid motorcyclists, motocrossers, and snowmobilers. These days, mountain biking is something we enjoy and can do as a family. Even our German shepherd gets in on the action!


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More About Beth:

Favorite Disney character? Scuttle from The Little Mermaid.
Cubs or Red Sox? Bruins.
Sweet or salty? Sweet.
Favorite season? Fall.
Favorite animated movie or TV show? I love SO many of them, but I will always have a soft spot for The Little Mermaid.
Which has the worst winters: Boston or Chicago? Chicago, no doubt!
Best piece of advice you’ve ever been given? “It’s always your fault.”
Favorite vacation spot? Disney!
Favorite place to mountain bike? I’ll try any location as long as the odds are decent that I won’t break something!

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September FableFriday: Betsy Peisach, Vice President of Education at Maryland Public Television

Betsy Peisach, Vice President of Education at Maryland Public Television, caught the media bug early. “The majority of my career has been in the media industry driven by a passionate belief in using the power of media for good,” shares Betsy. “This passion took root in 1970 with the debut of Sesame Street and my little sister. Her toddler years included a healthy dose of public television including Sesame Street, Mr Roger’s Neighborhood, and The Electric Company. We watched the shows together, I sang songs with her (those catchy tunes still ring in my head), and observed as she learned numbers and to count, sang all the letters of the alphabet, and eventually learned to read (by age four!).”

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With such a strong influence at an early age, Betsy took what she saw and turned it into a career that spans the evolution of incredible products, tools, and resources in the public television space. “I witnessed first-hand how media can truly be a powerful tool in helping children learn and that became my compass.”

Several decades later, Betsy’s still using that compass to steer big projects making a big difference. From the early days of Lure of the Labyrinth, an online game geared towards improving math and literacy among middle-school students, to our latest project putting a musical spin on the Library of Congress’ primary sources, Betsy has helped forge a lasting partnership with FableVision Studios that continues to impact learners today.

In this month’s FableFriday, read on to see the strides Betsy has made to harness the power of public media, the innovative products we’re building together, and the ultimate media toolkit curated by Betsy!

Your commitment to education is nothing short of extraordinary! Tell us a little bit about your roles as MPT’s Managing Director of Education Marketing and Outreach, and your current position as Vice President of MPT’s Education division.
I joined MPT in 2000 on the heels of the education division winning a $10 million dollar grant from the U.S. Department of Education. At that time, technology was beginning to burgeon and our charge was to harness the new digital capabilities for learning. It was a wonderfully exciting time to be in the field, filled with opportunity to produce innovative learning media in engaging new ways to help teachers teach and students learn. We built a robust website called Thinkport that today continues to serve early childhood, K-12 teachers, students, and parents with interactive media and online professional development courses. Our goal is to support teaching and learning with effective technology integration, high-quality digital resources, and to share best practices.

Betsy and her team with FableVision President Gary Goldberger at ISTE 2017

Betsy and her team with FableVision President Gary Goldberger at ISTE 2017

As a statewide public media broadcaster, my role was to bring these rich resources into the classrooms and homes of the early childhood and K-12 education communities.  It is always insightful and rewarding to participate at local and national education events to share what’s new, what’s possible, and to get a pulse on what’s happening in the field.

Through the years at MPT,  I’ve had the privilege of working with an extraordinary team of talented professionals —educators, producers, content experts, writers. Together, we developed a large catalog of truly cutting-edge interactive media and strong supporting professional development for educators (we won a Webby, Emmy, and other industry awards).  My roles morphed and grew in many gratifying ways. Whether marketing, producing, project managing, strategic planning or raising funds; what I fundamentally enjoy the most are: the energy of the collaborative creative process, fostering relationships into meaningful partnerships, working with educators, and knowing that you can make a difference.

Before joining MPT, you worked for the United Broadcasting Company, a national broadcaster of major market radio and cable stations. How does your expertise in radio, television, and film inform your approach to digital education?  
Whether you are working in education, or entertainment, the key is to know your audience.  Do your research and develop products and services that are relevant and valued.    

 MPT has a long history of collaboration with FableVision. Together, we’ve created an array of innovative, accessible websites. What has your experience been like working with the FableVision team?
In a nutshell, and to borrow a movie line, ”You had me at hello.” When I met Gary Goldberger, FableVision’s president and co-founder, it was like we were old friends from the onset. Our like-minded enthusiasm for creating high-quality educational media brought together our respective teams and complementary expertise. There is always a lot of respect and laughs in our often lengthy working sessions. Many of the projects we’ve worked on together have challenged us in a positive way, requiring fresh thinking and innovative tech development. We’ve been working with the FableVision team for over ten years, and I hope to continue our relationship far into the future. FableVision always hits a homerun.

Alongside MIT Education Arcade, MPT and the FableVision team crafted Lure of the Labyrinth, an online game geared towards improving math and literacy among middle-school students. What was the thought process behind the game, and what do you think makes it such a lasting, effective learning tool?
Lure of the Labyrinth was a labor of love. It was developed with a grant awarded to MPT in 2007 from the U.S. Department of Education to explore “serious games” and demonstrate how games can help kids learn. An amazing team came together including Scot Osterweil, who led the application of learning and game theory as creative director of the MIT Education Arcade. FableVision created an engaging storyline and a menagerie of mythical monsters in a crazy labyrinth environment for ultimate middle school appeal. Finally, MPT layered the classroom instruction and brought together teacher teams for testing and evaluation. 

So why do I think it is such a lasting effective learning tool? Because of its strong pedagogy, appealing story, and most importantly, it’s fun! The game works very well in today’s climate, emphasizing problem solving and critical thinking. Kids work hard to play the puzzles and  move through the game while building pre-Algebra math skills.  It’s that feeling of accomplishment that makes it so rewarding.  Fun fact: Lure of the Labyrinth has an international following with players in Australia and Canada, as well as the U.S.

 Speaking of super cool collaborations, you recently teamed up with FableVision, Maryland Humanities, and CIRCLE at Tufts University's Tisch College of Civic Life, and won the Teaching with Primary Sources (TPS) Regional Grant from the Library of Congress! What is TPS and the new project all about? What impact do you hope to achieve?
Civics: An American Musical is sure to be a fantastic project! Inspired by Lin-Manuel Miranda’s renowned musical Hamilton, our project will engage middle schoolers with primary sources from the Library of Congress as they imagine, formulate, and debut their own great American Musical. Components will include an online role-playing game blended with hands-on classroom projects and built-in professional development tools.

The goal of the Library of Congress Teaching with Primary Sources program is to enhance educators’ ability to embed digitized primary sources from the Library’s immense archive into inquiry-based instruction. We will provide teachers with professional learning to understand this process and to effectively use this new tool with their students. Our goal is to create a playful environment in which to build student literacy and critical thinking skills, while making history/civics relatable to the students.

With this great collaborative partnership, I’m certain that a valuable new learning resource will debut in 2020.


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Betsy’s Media Favorites:
MPT/PBS show: I do love my PBS and MPT programs. I am looking forward to the next season of Poldark and Victoria, as well as Call the Midwife, Antiques Roadshow (plus MPT’s local version, Chesapeake Collectables) and any and all documentaries. Hamilton’s America is a must see.
Bingable television series: I am anxiously awaiting the next season of the The Marvelous Mrs. Maisel and Ozark.
Oscar-worthy film: How does one choose? There’s a quirky film by Wes Anderson called Moonrise Kingdom that I’ve watched a dozen times. I always enjoy watching musicals with my children – The Sound of Music and the like.
Riveting podcast: NPR podcasts, especially The TED Radio Hour and This American Life.
Great reads: Goodnight Moon, Chicka Chicka Boom Boom, are my most frequent reads (my daughter had a baby this past year!) Looking forward to adding Peter H. Reynolds’ The Dot to my list. When I’m not reading to my granddaughter, I enjoy historical fiction.
Hamilton song: The Room Where it Happened

 

 

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New Year, New You  

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I love the start of the New Year—fresh start, clean slate, the promise of a new you. As a big fan of lists, making my New Year’s Resolutions is my favorite tradition that began when I was in the third grade.

A week before the start of winter vacation, Ms. Ferrugio—the teacher who fostered my love of reading—stood up and announced that she had presents for everyone. She got everyone a book (mine was The Adventures of the Bailey School Kids: Vampires Don’t Wear Polka Dots), a pack of red pencils, and stationery with illustrated birds. She said that in addition to doing lots of reading over the break, she hoped that we were also going to make a few resolutions ourselves. To get us started, she shared a few things from her personal list: to create a new unit lesson plan about Egypt, read 50 new books, and do 10 intentional acts of kindness. From her career as an educator to stoking her love of literature to being a nicer human being, these resolutions touched upon different parts of Ms. Ferrugio’s personality.

I’m reminded of this as I make my own list. It’s important to not just be a better person for myself but also to those around me, doing my part to keep FableVision’s mission of moving the word to a better place alive.

This year, I’m sharing a few things from my New Year’s resolution list with a little help from some of my favorite FableVision stalwarts. I hope that this toolkit of games, animation, interactives, and more enables you to meditate on the goals you want to achieve this year. Here’s to making Ms. Ferrugio proud!

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Get in Touch with the Natural World with the New England Aquarium
As winter makes the weather frightful, the lull of home’s warmth and comfort can be powerful. Combat this habit and stay cozy by taking a trip to Boston’s New England Aquarium. With the installation of the interactive and educational Fish Identification iPad app designed by FableVision, the Boston attraction offers something that other aquariums don’t. The aquarium mounted six iPads around their signature Giant Ocean Tank so that aquarium goers like me can identify the fish and other animals in this central exhibit. Much better than Netflix! Learn more here.


Improve Financial Literacy with Commonwealth
In the US, there are few young people who know how to manage their personal finances. I don’t want to be one of them. That’s why I’m upping my financial literacy by playing Con ’Em If You Can. In the game, the player assumes the role of a con artist learning key techniques—phantom riches, reciprocity, scarcity, social consensus, and source credibility—to scam the residents of Shady Acres. The intention is that by playing as the con artist, the user learns how not to fall for the schemes in the real world. Play for free on the game’s site.


Practice Self-Care with Marc Colagiovanni
By being kind to ourselves, we’re able to be kind to those around us. As we get older, the way we talk to ourselves can be less than compassionate. That’s why I’m reminding myself that I’m perfectly perfect just the way I am with Marc Colagiovanni’s The Reflection in Me. With FableVision founder and renowned children’s book author/illustrator Peter H. Reynolds at the helm as illustrator and executive producer, The Reflection in Me follows the impactful experience of a child going through the practice of self-love and acceptance. The film seeks to promote the message of having a positive self-image and unconditional love. Watch for free here.


Get Movin’ and Groovin’ with Sesame Street in Communities
Wellness is possible this year thanks to Grover’s Playground Workout! Developed by FableVision, the interactive is crafted to encourage families to get up on their feet and have fun exercising together. Players either spin the wheel to land on a random monster or pick a monster of their own choosing that then models up to three different moves that kids and parents (and Mitul!) can mimic. An excellent way to break a sweat with my favorite furry monster. Play Grover’s Playground Workout on Sesame Street in Communities’ website.


Exercise Kindness with Committee for Children
The world can always do with more kindness and playing ParkPals: Kindness Rules is a good way to remind yourself of the little ways we can make a big impact. ParkPals provides a safe space for children ages 7–9 to practice kind social behaviors in a safe, structured, online space. The game features an avatar creator, mini-games, and a virtual playground where the child has the opportunity to implement learned strategies in a simulated real-world experience. Play ParkPals for free in iTunes and the Google Play store.

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