The Great Twitter Adventure of Clancy the Elephant

Marketing Intern Sam and Marketing Coordinator Sarah tweet out the #CYOFable Twitter campaign from FableVision headquarters in Boston on Wednesday. 

Now that was an adventure! As we wipe the sweat from our brow, we'd like to thank all of YOU who participated in FableVision's awesome Choose Your Own Fable Twitter party on Wednesday! We've done Twitter campaigns before, but this one was special. After asking our @FVStudioBoston followers to submit original story ideas via #CYOFable, ‏@maskinman sent one we loved about an elephant who learns how to build a rainbow.

Our marketing intern, Sam Zollman, took the idea and wrote a Choose Your Own Adventure, with multiple opportunities to pick the direction the story took. Our brilliant art interns Julia Glassman, Lisa See Kim, and Sarah Reul illustrated the fable, bringing Clancy’s story to life in three unique styles!

Keep reading to see how the whole #CYOFable unfolded, and be sure to follow us on Twitter to keep up to date on all things FableVision!

1/2 While walking home, Clancy the elephant saw a torn paper. It read HOW TO BUILD A RAINBOW.Confused, he...#CYOFable pic.twitter.com/FKR2w0riri

— FableVision Studios (@FVStudioBoston) April 30, 2014

2/2 Did Clancy A) Find friends to help B) Try to build a rainbow right away & run to find colorful objects? #CYOFable

— FableVision Studios (@FVStudioBoston) April 30, 2014

1/2 Find friends! Clancy decided to explore the jungle. But who could help? Suddenly, he saw...#CYOFable pic.twitter.com/wBxf3RIrcU

— FableVision Studios (@FVStudioBoston) April 30, 2014

2/2 What did Clancy see? A) A company of squawking parrots! B) A spring cleaning monkey! Comment or tweet w/ #CYOFable to decide!

— FableVision Studios (@FVStudioBoston) April 30, 2014

1/2 A monkey! “Hi, how do you build--” Feathers & twigs rained down. “What do I do with these?” #CYOFable pic.twitter.com/WOqB1vLX81

— FableVision Studios (@FVStudioBoston) April 30, 2014

2/2 Clancy lugged his feathers & twigs deeper into the jungle. Suddenly, he… A) Sneezed really hard B) Stepped in slippery mud #CYOFable

— FableVision Studios (@FVStudioBoston) April 30, 2014

1/2 Aa-choo! He bumped into a giant tree, knocking down fruits. “But these won’t help build a rainbow!” #CYOFable pic.twitter.com/zU5whwJMC1

— FableVision Studios (@FVStudioBoston) April 30, 2014

2/2 Clancy added melons and bananas to his collection. “But where do I go next? Nothing is working!” #CYOFable pic.twitter.com/sC4DxH4P7c

— FableVision Studios (@FVStudioBoston) April 30, 2014

1/2 Clancy was frustrated. He needed inspiration. Did he trudge to A) the lagoon B) the sunning spot? #CYOFable

— FableVision Studios (@FVStudioBoston) April 30, 2014

2/2 The sunning spot! Clancy saw the spot in the distance & started galloping. But he tripped! His items flew into the trees. #CYOFable

— FableVision Studios (@FVStudioBoston) April 30, 2014

He looked up, and couldn’t believe his eyes! “Maybe there are many ways to build a rainbow!” #CYOFable pic.twitter.com/enCBPKl3pL

— FableVision Studios (@FVStudioBoston) April 30, 2014

Choose Your Own Fable with FableVision

It’s finally spring (thankfully), which means it’s high time to shed those coats and get outside for an adventure! Here at FableVision, we’re celebrating the way we know best—through story. Growing up, some of our favorite books were from the Choose Your Own Adventure series. It only seems right, then, that we celebrate with a CYOA of our own…a Choose Your Own Fable, if you will.

You may remember our #tellmeafable Twitter campaign last spring, so in a similar fashion, we are looking to YOU to collaborate with us on a Twitter-style, original adventure fable!

To start our fable, we need ideas. From now until April 15, tweet us at @FVStudioBoston using #CYOFable with any and all ideas for a great adventure. We’ll compile the tweets and select our favorite.

Our FableVisionaries will move the story along, but the direction the story takes is entirely up to you! We’ll write a pair of tweets that will present three choices, and the most favorited and re-tweeted will become the adventure’s path. If that sounds confusing, fear not! It will look something like this: 

1/2: Finn loved to fly kites. One day, a big gust took his kite. It landed in a tree! He climbed up, but it was gone! Instead he saw…#CYOFable

2/2: What did Finn see? A) flying squirrel B) mama falcon C) Clyde, the pterodactyl. Favorite or tweet with #CYOFable to decide Finn’s fate!

But better yet, when FableVision tackles a new project, our team comes up with not one, but several concepts for how a project should look; a key to our Define and Design phase. As the #CYOFable ventures forward, our art interns will get to the drawing board to show you how they imagine the fable in their own unique styles. Each illustration will feel different, but together they'll bring (y)our story to life!  

So grab your compass, canteen, and creativity! Let’s Choose Your Own Fable!