New York Times best-selling children’s book author/illustrator and FableVision founder, Peter H. Reynolds is helping launch My Awesome Book kids book publishing kit at the 111th annual American International Toy Fair in New York City.

“I’m on a mission to encourage creativity and self-expression for all ages," Reynolds says. "Which is why I’m so excited to 'connect the dots' with — a pioneer in online publishing for grown-ups – and now providing the same access to print-on-demand for kids gives every child a chance to share their voice with the world.”

Reynolds will be at the Lulu Jr. booth (5806) on Monday, Feb. 17, and on Tuesday, Feb. 18.

Free copies of the new product will given away during Reynolds appearances, and he will be signing the first edition product boxes, as well as the Quick Start Guide: Ideas, Tips & Inspiration, which he wrote exclusively for the My Awesome Book kit. The Toy Fair, held in the Jacob K. Javits Convention Center, is the largest toy and youth product marketplace in the Western Hemisphere.

The product announcement heralds the start of’s newly launched kids-focused brand Lulu Jr., which encompasses children’s books, custom wall art and the award-winning book-making kits now exclusively offered by Lulu – including:

The My Awesome Book kit provides aspiring young creators all the tools and guidance needed to produce a full-color, 8.5" x 11", professionally typeset book. The boxed kit, designed by Reynolds and his Boston-based educational media company FableVision, includes the Quick Start Guide full of ideas, tips, and inspiration, written and illustrated by Reynolds. This kit will be released March 5, but you can preorder your copy now!

“As Lulu Jr.’s newest product, My Awesome Book provides even more tools for creative kids ages 6 and up to become published authors and artists,” said Ginny Gomez, chief marketing officer at Lulu. “Through the products offered on Lulu Jr. we’re now able to bring fun and engaging publishing options to kids and a way for parents to cherish these creations for years to come.”

One of the other new Lulu Jr. products includes the My Comic Book kit, which includes everything needed to create and publish a child’s own comic book. The boxed kits features the Comics In Action how-to guide, created by FableVision Studios, led by award-winning cartoonists and published illustrators, Bob Flynn, John Lechner, and Renee Kurilla.

If you are attending the Toy Fair, stop by the booth Tuesday and say hi!