Weekly Click: April 2, 2012


Feature Article

How Apple Is Changing Kids' Brains

Children younger and younger are getting hooked on mobile technology, some of them as young as 2 years old! Apple has been marketing its products (namely, the iPad) as an effective and competitive learning tool for children and adolescents alike, but many experts worry about the effects on growing minds. Some studies show a strong positive correlation between media use and the emergence of ADHD, leading many to fear that children’s real world social skills are being permanently damaged by extended digital exposure. On the other hand, the job market in science and technology is growing fast, and many will argue that the more (and earlier) exposure to technology, the better.

There’s no doubt that Apple takes the lead in this market, largely in part due to the popularity of the iPad. Its widespread reach (from parents, to adolescents, to young children) only improves the appeal, providing entertainment and education for the entire family.

Not only are kids and parents embracing this technology, but educators are jumping on the bandwagon as well- many educators are depending upon the iPad to close the achievement gap. Teachers have used iPads to customize learning for each student, catering their lessons to each child’s individual needs. The argument over the advantages and disadvantages of increased screen time will continue, but technology is becoming ubiquitous, whether we like it or not.

'Life of George' Is an iPhone Game That Uses Legos

This new iPhone app is the first fully integrated digital-physical game from Lego that has you building in the real world to fill up a virtual scrapbook! Enter the app to see your next project assignment, then get building as fast as possible- it’s you against the clock!

Touch Gesture Reference Guide

Simple yet very informative basic reference guide for touch maneuvers on various mobile platforms. The descriptive icons can also be useful when wireframing or making specs for apps and games.

Is Online Social Networking Changing Your Brain?

As the Internet continues to infiltrate all aspects of our lives, humans have begun to drastically alter the way we socialize and interact with each other. Is it possible that online communication has also changed the way our brains function?

Digital-Only Kids' Brands Lag Established TV Rivals

The kids’ digital marketplace has been one of the fastest growing platforms, with new games and apps popping up daily. However, advertising in this space has been very slow to emerge- most advertisers are scared to younger audiences in the digital world where privacy rules have yet to be developed.

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