As School Year Starts, New Book/Film Encourage Kid-to-Kid Empathy - Embracing Autism & Differences


Peter Reynolds I'm Here - AutismBoston, MA - August 24, 2011 - Boston transmedia studio FableVision today announced that its Co-Founder and best-selling Author/Illustrator Peter H. Reynolds' latest picture book I'm Here, released by Simon & Schuster's Atheneum Books for Young Readers last Tuesday, reached number 3 this week on the Amazon list of best selling special needs books - and #26 on the best-selling social issues book list.

"I'm Here is a preemptive strike against bullying - this isn't about 'tolerating' other kids with differences - it's about appreciating and celebrating them," said Peter Reynolds. "At FableVision, we believe that storytelling can help solve the toughest challenges, especially now that story can be delivered in so many ways - from hold-in-your-handbooks to mobile video - so it's gratifying to see this story is resonating so strongly and so quickly."

Shortly after the storybook I'm Here was released, the renowned Kirkus Reviews gave it a coveted STARRED review, praising the book for its "Eloquent, fanciful text and illustrations that sparkle with clarity ... any child who is isolated, introverted or simply self-contained will find something of him- or herself to recognize and appreciate here ... an excellent selection, replete with warmth, originality and the promise of good things to come."

Speaking to the universal need to be loved and heard, I'm Here gives voice to the often silent child yearning to belong. This story of a boy who struggles to connect with others on the playground is pure, powerful and deceptively simple. It reminds readers that children-and their acceptance of one another-can have a profound and lasting effect on the world around them.

FableVision also produced I'm Here as a short animated film for the Southwest Autism Research & Resource Center (SARRC) to seek visibility for its innovative FRIENDSprogram. Established in 1997, SARRC's mission is to advance research and provide a lifetime of support for individuals with autism and their families.The FRIEND program provides tools and guidance to encourage and facilitate appropriate engagement between those with autism spectrum disorder diagnoses and others. To learn more, log on towww.autismcenter.org. The new Peter H. Reynolds book is dedicated to SARRC's co-founder Denise D. Resnik and her son Matthew.

"We're excited to see I'm Here reaching so many people," said Paul Reynolds, co-founder and CEO of FableVision. "We've always said that "story is portable wisdom" - and that couldn't be more true today - especially as I'm Here is now available as a physical book as well as on the Web and mobile devices. This story needs to find its way to the front line - and in a transmedia universe, we're hopeful that it will make a big difference as it does."

About FableVision: FableVision is dedicated to helping all learners reach their full potential and to telling "stories that matter, stories that move." FableVision creates award-winning websites, games & activities, animated films, interactive graphic novels, museum kiosks, digital storybooks, desktop applications, and iPhone apps for groups such as PBS KIDS, Jim Henson Productions, National Archives, Reading Is Fundamental, and National Writing Project. FableVision's media, storytelling and technology solutions move the meter for publishers, broadcasters, schools, museums, research groups, foundations, and educational institutions.

For more information about FableVision, visitwww.fablevision.com or read the recent Ed Tech Digest profile of FableVision and its founders at Ed Tech Digest. i'M Here

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